Performance Marketing

• Plan, activate, optimize, and report on paid search and display campaigns across Google Suite and Bing for agency brands.
• Active participant in internal program kick-off meetings, providing historical knowledge and persona/benchmark guidance.
• Develop budget and strategic recommendations for Media Strategist to incorporate into media plans.
• Set up campaigns: develop keyword lists, create Ad Groups, write ads, set targeting (geo, demo, mobile), and create GDN and YouTube segments (custom-intent, affinity, etc.).
• Work closely with AdOps to ensure tracking is in place and functioning properly.
• Create Google Suite/Bing strategy slides for media strategists as needed.
• Present search strategies/tactics/results to clients when opportunities arise.
• Pull Google Suite reporting and provide analysis for Media Strategist.
• Constantly monitor Google Suite performance and recommend/implement optimizations.
• Create A/B landing page and ad copy tests to determine optimal combinations.
• Research and push clients to test new Google Suite offerings when appropriate.

HLK

Paid Search Manager