Hinode Group

Marketing

• Responsável por planejar, executar e evoluir a estratégia de influência da Hinode, conectando creators, influenciadores, UGCs e EGCs às campanhas, lançamentos de produtos e narrativas institucionais da marca.
• Estruturar e gerir a comunidade proprietária da marca, promovendo relacionamento contínuo, engajamento ativo, senso de pertencimento e advocacy.
• Gerenciar o relacionamento com creators, influenciadores e parceiros, garantindo alinhamento estratégico, qualidade criativa, consistência narrativa, estética e aderência aos valores da marca.
• Conectar a frente de influência e comunidade ao social orgânico e às campanhas de marca, assegurando sinergia entre canais e visão 360° de comunicação.
• Acompanhar, analisar e reportar KPIs como engajamento, alcance qualificado, buzz, sentimento e percepção de marca, transformando dados em insights acionáveis.
• Realizar leitura constante de comportamento de audiência, creators e buzz social, identificando oportunidades, riscos reputacionais e ajustes estratégicos.
• Mapear e antecipar tendências culturais e de influência, propondo novos formatos, narrativas e modelos de parceria.
• Garantir organização de processos, fluxos, prazos e entregas da frente de influência e comunidade.
• Gerir a parte burocrática da área (contratos, aberturas de solicitação de compras, acordos, controle de entregas e alinhamentos com Jurídico, Financeiro e Operações).
• Atuar de forma colaborativa com áreas internas, sendo ponto focal técnico e estratégico do tema.

Senior Influencer Marketing Analyst

Analyst

• Contribute to the implementation of the performance framework by defining cycles, check-in rituals, and guidelines for writing inspiring objectives and measurable key results.
• Lead workshops for objective-setting with leadership and teams, ensuring vertical alignment (strategy to operations) and horizontal alignment (across departments).
• Act as a change agent to consolidate a culture of transparency, focus, and agility.
• Actively participate in goal rollout, helping to structure the company's indicator tree and connecting strategic objectives with tactical and operational goals.
• Curate the indicators proposed by business areas, challenging relevance, calculation methods, and the real impact of each metric on overall results.
• Ensure that initiatives and projects from each department are not isolated but direct levers for corporate KPIs.
• Participate in performance rituals, moderating result discussion forums and fostering an environment of accountability and continuous learning.
• Support areas in investigating deviations in lower-level indicators and in building action plans to correct course before they affect strategic levels.
• Serve as an internal consultant to leaders, translating complex data into actionable insights for decision-making.
• Work consultatively with teams to identify operational bottlenecks and opportunities to optimize resources, aiming to improve margins and productivity.
• Support the Human and Organizational Development (DHO) team in the Performance Evaluation cycle by bringing a technical results-delivery perspective to competency assessments.
• Help build and/or review the metrics used in performance evaluations to connect behaviors required to achieve the company’s performance indicators.
• Foster a culture where clear, measurable performance serves as the basis for employee recognition and development.

Senior Performance Analyst

Human Resources

• Lead the strategy and execution of HR Operations, Compensation, and People Analytics.
• Ensure compliance and operational excellence.
• Turn data into strategic insights to support executive decision-making.
• Optimize the company's cost structure.
• Develop and maintain salary tables, job grading, and promotion policies.
• Design and manage bonus models, profit-sharing (PLR), and short- and long-term incentive programs.
• Consolidate the Total Compensation strategy.
• Manage the benefits portfolio with a focus on cost efficiency.
• Structure and monitor the personnel budget (headcount and payroll).
• Lead the implementation and optimization of HR systems.
• Establish and monitor service metrics for employee requests.
• Prepare cost simulations for new compensation models.
• Promote a data-driven HR culture.

Compensation and HR Data Manager

• Support the Area Coordinator in executing the Trade Marketing strategy, integrating the promotional calendar, brand and category priorities, and commercial targets.
• Work across the entire planning, creation, execution and monitoring process for monthly campaigns, promotional activities, and in‑store (POS) activations.
• Ensure aesthetic consistency, excellence of execution, and impact on sell-out.
• Conduct periodic visits and monitor execution at the point of sale according to implementations.
• Monitor, control and analyze the performance of promotional activities and campaigns, considering sell-in and sell-out KPIs.
• Develop post-result (post-mortem) analyses for each cycle, generating insights, lessons learned and recommendations for continuous improvement.
• Actively generate insights and strategic direction from data and metrics to support decision-making.
• Lead the development of POS materials targeted to the retail channel:
• Manage suppliers, budgets and production processes, ensuring efficiency, quality and on-time delivery.

Trade Marketing Analyst, Senior

• Assist in the management of taxes: ICMS, IPI, PIS, COFINS and ICMS-ST;
• Identify root causes of tax assessments and propose/monitor action plans to resolve them;
• Provide technical tax support to administrative areas and the commercial team;
• Ensure compliance with tax inspections and audits;
• Review tax processes and controls;
• Assist in the preparation and analysis of reports for tax-area KPIs, including creating presentations and data models.

Senior Influencer Marketing Analyst

Senior Performance Analyst

Compensation and HR Data Manager

Trade Marketing Analyst, Senior

Junior Tax Analyst