Sales Manager – New Market Launch
Window Nation
Director, In-Home Sales Enablement
HighGround
full-time
Posted on:
Origin: • 🇺🇸 United States • Kansas
Visit company websiteJob Level
Lead
About the role
- Design and continuously refine a standardized in-home sales process that supports consultative selling and customer trust
- Lead adoption of best practices and sales workflows across 14 brands, ensuring alignment with real-world field conditions
- Create and update a process playbook for in-home sales operations that can scale with company growth
- Oversee the AI sales coaching and analytics platform used by IHSPs and sales managers; refine AI-enabled scripts, prompts, and learning loops
- Partner with vendors or internal product teams to iterate based on performance data and frontline feedback
- Build and lead the training curriculum for new and tenured IHSPs, including onboarding modules, shadowing protocols, and advanced techniques
- Conduct field-based coaching sessions, ride-alongs, and virtual clinics
- Equip local sales managers with tools and guidance to independently drive performance improvements
- Analyze in-home sales performance across brands using Luxor CRM and other reporting tools; identify key success drivers and performance gaps and translate findings into actionable brand-level guidance
- Establish and monitor KPIs, particularly closing rate, conversion timelines, and consultative sales quality metrics
- Work closely with brand leaders and local sales managers to tailor strategies to market and team dynamics; serve as a trusted advisor and coach without being in the direct reporting chain
- Collaborate cross-functionally with Marketing, Technology, and Operations to ensure sales enablement is integrated across the business
- Primary success metric: improvements in in-home closing rates across brands
- Report to President of Mitigation (dotted-line collaboration with brand leadership across 14 HighGround-owned businesses)
- Travel for training, coaching visits, sales audits, and collaboration with brand sales leaders (25–50% travel)
Requirements
- 5+ years of experience in sales enablement, performance management, or sales operations—ideally in a multi-location, home services, or franchise-style environment
- Deep knowledge of consultative, in-home sales methodologies and customer psychology
- Strong working knowledge of CRM systems and experience with AI-enhanced sales tools (e.g., Gong, Balto, Chorus, etc.)
- Proven ability to coach high-performing field teams and build trust with local leaders without formal authority
- Experience creating structured training programs and sales playbooks from scratch
- High emotional intelligence, influence skills, and passion for frontline success
- Willingness and ability to travel 25–50% of the time
