Vice President of Marketing
HICX
Job Level
Lead
About the role
- Report to the Chief Executive Officer and own end-to-end marketing globally
- Build scalable programs across field programs, digital demand, PR, communications and brand to fuel revenue growth
- Develop and execute integrated demand generation to drive qualified leads and accelerate the sales pipeline
- Continuously optimise demand generation via A/B testing, attribution modelling and data insights
- Refine positioning and messaging for Global 5000 decision makers and support go-to-market impact
- Partner closely with Sales, Product and Customer Success to align messaging and maximise impact
- Own regional brand and thought-leadership through analyst outreach, executive visibility and customer advocacy
- Manage participation in key industry events, conferences, and strategic partnerships to enhance market visibility
- Own marketing funnel metrics from lead acquisition through to conversion
- Foster a culture of accountability, experimentation and data-driven decision making
Requirements
- Build and execute the HICX marketing plan aligned to revenue and growth expectations
- Develop and execute integrated marketing campaigns including digital, email, SEO/SEM, ABM, events, and content marketing
- Drive continuous optimisation of demand generation through A/B testing, attribution modelling and data insights
- Refine HICX’s positioning and messaging to resonate with Global 5000 decision makers
- Partner closely with Sales, Product and Customer Success to ensure consistent messaging and maximising go to market impact
- Own regional brand and thought-leadership through analyst outreach, executive visibility and customer advocacy
- Own marketing funnel metrics from lead acquisition through to conversion
- Manage participation in key industry events, conferences, and strategic partnerships
- Foster a culture of accountability, experimentation and data driven decision making
- 10+ years of progressive experience in B2B marketing, with at least 5 years in a leadership role within enterprise SaaS or procurement-related industries
- Demonstrated success in building and executing global go-to-market strategies that drive revenue growth
- Hands on experience in demand generation, marketing automation tools and pipeline analytics
- Deep understanding of the enterprise buying cycle and account based marketing (ABM) to large, complex global organisations
- Proven ability to manage and develop high-performing teams
- Exceptional communication, presentation, and storytelling skills
- Subject matter expertise in supplier management or procurement is a plus
- Bachelor’s degree in marketing, business, or related field; MBA preferred
