Vice President, Revenue Marketing
Muck Rack
Head of Marketing Innovation, AI Marketing Strategy
Escalon Services, LLC
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Reporting directly to the CEO
- Build and lead Escalon’s marketing strategy from the ground up, creating scalable programs across multiple growth channels
- Develop the roadmap, build the team, and lead execution of integrated B2B campaigns to drive demand, upsell current clients, and expand brand awareness
- Partner with executive leadership to align marketing objectives with business growth and revenue targets
- Design and test go-to-market strategies for new business growth and for upsell and cross-sell of additional services
- Leverage advanced AI models (machine learning, generative AI, predictive analytics) for targeting, segmentation, and campaign optimization
- Translate AI insights into actionable marketing strategies and stay ahead of emerging AI trends
- Drive development and execution of integrated digital campaigns (SEO, SEM, social, email, programmatic, content)
- Optimize customer journeys and digital touchpoints using AI-enabled tools
- Design and publish marketing performance dashboards and communicate insights to stakeholders
- Mentor and lead a high-performing marketing team and recruit/structure the team
- Collaborate with cross-functional teams (product, sales, IT, data science) and external partners, agencies, and vendors
- Own content creation, branding, website, external communications, demand generation, sales funnel optimization, annual marketing goals/KPIs, and the marketing budget
- Continuously evaluate the market landscape to identify and capitalize on new opportunities
Requirements
- 12+ years of B2B Marketing experience
- Bachelor's degree in related field
- Proven experience architecting and executing marketing strategies from scratch
- Experience building a B2B marketing function and/or strategy from very early stages
- Experience targeting SMB clients, ideally in the software/tech industry
- Passion for and deep understanding of analytics
- Experience managing Global teams
- Must be ambitious, competitive, a driven, but a humble and hands-on team player
- A track record of building and developing high-performing, effective programs and teams
- Executive-level communication and presentation skill
- Master’s degree preferred
- Experience with tech start up organizations
