HICX

Growth Marketing

• Own digital pipeline growth, paid media performance, and website conversion optimisation across HICX’s marketing function.
• Build and manage paid media campaigns across LinkedIn, Google, and relevant B2B channels.
• Manage budget allocation and campaign optimisation to improve lead quality and ROI.
• Run A/B testing across ad creative, messaging, targeting, and landing pages.
• Support content syndication campaigns and partner programmes.
• Monitor campaign performance and recommend improvements based on data.
• Own website conversion performance and demo conversion journeys.
• Identify opportunities to improve engagement, CTA performance, and lead capture.
• Build and optimise landing pages for campaigns and paid activity.
• Analyse user behaviour and funnel performance to improve conversion rates.
• Collaborate with Demand Generation and Product Marketing on campaign launches and messaging.
• Track and report on campaign, website, and acquisition performance.

Growth & Digital Performance Manager

• Own digital pipeline growth, paid media performance, and website conversion optimisation across HICX’s marketing function.
• Build and manage paid media campaigns across LinkedIn, Google, and relevant B2B channels.
• Manage budget allocation and campaign optimisation to improve lead quality and ROI.
• Run A/B testing across ad creative, messaging, targeting, and landing pages.
• Support content syndication campaigns and partner programmes.
• Monitor campaign performance and recommend improvements based on data.
• Own website conversion performance and demo conversion journeys.
• Identify opportunities to improve engagement, CTA performance, and lead capture.
• Build and optimise landing pages for campaigns and paid activity.
• Analyse user behaviour and funnel performance to improve conversion rates.
• Collaborate with Demand Generation and Product Marketing on campaign launches and messaging.
• Support always-on campaign execution across digital channels.
• Execute digital nurture and retargeting strategies to improve conversion performance.
• Track and report on campaign, website, and acquisition performance.
• Monitor key funnel metrics including traffic, leads, demos, and conversions.
• Provide actionable insights and optimisation recommendations.

Marketing Operations

• Support campaign execution, reporting, lead management, and operational efficiency across HICX’s marketing function.
• Enable campaigns to run smoothly, maintaining clean and reliable data.
• Support reporting and attribution, improving operational consistency across marketing systems.
• Work closely with Demand Generation, Digital Marketing, Product Marketing, Sales, and Sales Operations to ensure campaigns are executed effectively.
• Maintain data quality and campaign consistency within Salesforce.
• Execute email campaigns and support nurture programmes.
• Build and maintain dashboards and reports within SFDC and marketing platforms.
• Collaborate closely with Sales, Sales Operations, and Marketing stakeholders.

Marketing Operations Specialist

QA Automation Engineer

• Design and build automated workflows that integrate AI tools and APIs into existing systems
• Identify manual or inefficient processes and engineer smarter, scalable solutions
• Work with tools such as Make (Integromat), Zapier, n8n, or similar platforms to connect applications and automate tasks
• Integrate large language models (LLMs) and AI services such as OpenAI, Claude, or similar into operational workflows
• Write clean scripts and code to support automation pipelines (Python, JavaScript, or similar)
• Monitor, test, and troubleshoot automated systems to ensure reliability
• Collaborate with cross-functional teams to understand workflow requirements and deliver solutions
• Document processes, systems, and workflow logic clearly
• Stay up to date with developments in AI tooling, automation platforms, and best practices

Growth & Digital Performance Manager

Growth & Digital Performance Manager

Marketing Operations Specialist

Automation Engineer – AI Workflows