Product Marketing

• Own the stories, strategies, and motions that connect product to clinical impact and accelerate adoption across specialties, geographies, and segments
• Define and evangelise the “AI Care Partner” category in partnership with Brand, Product, and Clinical leadership
• Category creation & evangelism: codify the narrative and ensure it permeates messaging, launches, analyst/press coverage, and sales/clinical motions
• Positioning & Messaging: define clinician-authentic positioning for core products and new capabilities; tailor by specialty and buyer
• Launches & GTM: build and run tiered launch programs; orchestrate cross-functional plans with Product, Growth, Sales, and Clinical
• Packaging & Pricing: partner on packaging, pricing experiments, and monetisation for PLG + sales-led motions
• Market Intelligence: own competitive and category insights, win/loss, segment narratives, and objection handling
• Sales & CS Enablement: create narratives, demo scripts, customer stories, ROI calculators, battlecards; certify the field
• Content: partner with Brand to produce use-case pages, case studies, thought leadership, and keynote narratives
• Analyst & Influencer Relations: build relationships with analysts, KOL clinicians, and partner ecosystems
• Metrics & Experimentation: instrument funnels, run message tests, and report insights that inform roadmap and revenue strategy
• Team Leadership: lead and enable a small, senior PMM team

Head of Product Marketing

Senior Product Marketing Manager