Heidi Health

Head of Product Marketing

Heidi Health

full-time

Posted on:

Location Type: Hybrid

Location: Melbourne • 🇦🇺 Australia

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Job Level

Lead

About the role

  • Own the stories, strategies, and motions that connect product to clinical impact and accelerate adoption across specialties, geographies, and segments
  • Define and evangelise the “AI Care Partner” category in partnership with Brand, Product, and Clinical leadership
  • Category creation & evangelism: codify the narrative and ensure it permeates messaging, launches, analyst/press coverage, and sales/clinical motions
  • Positioning & Messaging: define clinician-authentic positioning for core products and new capabilities; tailor by specialty and buyer
  • Launches & GTM: build and run tiered launch programs; orchestrate cross-functional plans with Product, Growth, Sales, and Clinical
  • Packaging & Pricing: partner on packaging, pricing experiments, and monetisation for PLG + sales-led motions
  • Market Intelligence: own competitive and category insights, win/loss, segment narratives, and objection handling
  • Sales & CS Enablement: create narratives, demo scripts, customer stories, ROI calculators, battlecards; certify the field
  • Content: partner with Brand to produce use-case pages, case studies, thought leadership, and keynote narratives
  • Analyst & Influencer Relations: build relationships with analysts, KOL clinicians, and partner ecosystems
  • Metrics & Experimentation: instrument funnels, run message tests, and report insights that inform roadmap and revenue strategy
  • Team Leadership: lead and enable a small, senior PMM team

Requirements

  • 8–12+ years in B2B SaaS Product Marketing (at least 3 years leading PMM or heading a segment)
  • Proven success marketing technical products (AI/ML or workflow tools) to professional users; healthtech or adjacent regulated industries a plus
  • Mastery of positioning, segmentation, pricing/packaging, and tiered launches
  • A portfolio of enablement that sells (decks, demos, proof assets) and content that travels
  • Strong research chops: win/loss, market mapping, message testing, cohort analysis
  • Builder’s bias to action: ship small, iterate fast, high ownership
  • Exceptional writing—clear, precise, and clinician-respectful; comfortable interviewing customers and turning their language into messaging
  • Nice to have: Experience with health system or EHR ecosystems (HIPAA/NHS contexts)
  • Nice to have: Global GTM exposure (UK, US, EU) and multi-product portfolios
  • Nice to have: Familiarity with PLG + enterprise dual-motion environments
Benefits
  • Flexible hybrid working environment, with 3 days in the office.
  • Additional paid day off for your birthday and wellness days
  • Special corporate rates at Anytime Fitness in Melbourne, Sydney tbc.
  • A generous personal development budget of $500 per annum
  • Learn from some of the best engineers and creatives, joining a diverse team
  • Become an owner, with shares (equity) in the company, if Heidi wins, we all win
  • The rare chance to create a global impact as you immerse yourself in one of Australia’s leading healthtech startups
  • Opportunity to fast track your startup career

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B SaaS Product MarketingAI/ML marketingpositioningsegmentationpricingpackagingtiered launchesmarket mappingmessage testingcohort analysis
Soft skills
team leadershipexceptional writingbuilder's bias to actionhigh ownershipstrong research skillsclear communicationcustomer interviewingnarrative creationcross-functional collaborationevangelism