Principal, Frontier Marketing
Medtronic
Head of Product Marketing
Heidi Health
full-time
Posted on:
Location Type: Hybrid
Location: Melbourne • 🇦🇺 Australia
Visit company websiteJob Level
Lead
About the role
- Own the stories, strategies, and motions that connect product to clinical impact and accelerate adoption across specialties, geographies, and segments
- Define and evangelise the “AI Care Partner” category in partnership with Brand, Product, and Clinical leadership
- Category creation & evangelism: codify the narrative and ensure it permeates messaging, launches, analyst/press coverage, and sales/clinical motions
- Positioning & Messaging: define clinician-authentic positioning for core products and new capabilities; tailor by specialty and buyer
- Launches & GTM: build and run tiered launch programs; orchestrate cross-functional plans with Product, Growth, Sales, and Clinical
- Packaging & Pricing: partner on packaging, pricing experiments, and monetisation for PLG + sales-led motions
- Market Intelligence: own competitive and category insights, win/loss, segment narratives, and objection handling
- Sales & CS Enablement: create narratives, demo scripts, customer stories, ROI calculators, battlecards; certify the field
- Content: partner with Brand to produce use-case pages, case studies, thought leadership, and keynote narratives
- Analyst & Influencer Relations: build relationships with analysts, KOL clinicians, and partner ecosystems
- Metrics & Experimentation: instrument funnels, run message tests, and report insights that inform roadmap and revenue strategy
- Team Leadership: lead and enable a small, senior PMM team
Requirements
- 8–12+ years in B2B SaaS Product Marketing (at least 3 years leading PMM or heading a segment)
- Proven success marketing technical products (AI/ML or workflow tools) to professional users; healthtech or adjacent regulated industries a plus
- Mastery of positioning, segmentation, pricing/packaging, and tiered launches
- A portfolio of enablement that sells (decks, demos, proof assets) and content that travels
- Strong research chops: win/loss, market mapping, message testing, cohort analysis
- Builder’s bias to action: ship small, iterate fast, high ownership
- Exceptional writing—clear, precise, and clinician-respectful; comfortable interviewing customers and turning their language into messaging
- Nice to have: Experience with health system or EHR ecosystems (HIPAA/NHS contexts)
- Nice to have: Global GTM exposure (UK, US, EU) and multi-product portfolios
- Nice to have: Familiarity with PLG + enterprise dual-motion environments
Benefits
- Flexible hybrid working environment, with 3 days in the office.
- Additional paid day off for your birthday and wellness days
- Special corporate rates at Anytime Fitness in Melbourne, Sydney tbc.
- A generous personal development budget of $500 per annum
- Learn from some of the best engineers and creatives, joining a diverse team
- Become an owner, with shares (equity) in the company, if Heidi wins, we all win
- The rare chance to create a global impact as you immerse yourself in one of Australia’s leading healthtech startups
- Opportunity to fast track your startup career
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B SaaS Product MarketingAI/ML marketingpositioningsegmentationpricingpackagingtiered launchesmarket mappingmessage testingcohort analysis
Soft skills
team leadershipexceptional writingbuilder's bias to actionhigh ownershipstrong research skillsclear communicationcustomer interviewingnarrative creationcross-functional collaborationevangelism
