Path Forward IT

Growth Marketing Manager, Account-Based

Path Forward IT

full-time

Posted on:

Origin:  • 🇺🇸 United States • Ohio

Visit company website
✨ AI Apply
Manual Apply

Job Level

Mid-LevelSenior

About the role

  • Build tiered target account lists aligned to ICPs and vertical segmentation
  • Plan and launch personalized, multi-channel ABM campaigns (email, LinkedIn, landing pages, webinars, events)
  • Track engagement, pipeline influence, and ROI at the account level and adjust based on data
  • Partner with Sales and Marketing to create/refine sales collateral, email sequences, landing pages, case studies, and partner materials
  • Translate technical capabilities into buyer-centric business value for healthcare IT audiences
  • Ensure assets are measurable through CRM and marketing automation platforms
  • Identify and activate strategic partners; coordinate co-marketing, events, and referral programs
  • Build enablement kits and track partner-influenced pipeline
  • Work with SDRs and AEs on messaging and objection handling; join prospect calls as needed
  • Analyze campaign performance and share insights with cross-functional teams
  • Maintain clean CRM data and accurate attribution across campaigns and partner activities
  • Operate with a test-and-learn mindset; document experiments and results
  • Provide regular reporting (weekly highlights; monthly KPI rollups)
  • Uphold company values and healthcare compliance expectations (e.g., HIPAA)
  • Collaborate across brands, balancing execution with strategic planning
  • Travel occasionally for events and partner activations

Requirements

  • 3–6 years in B2B marketing, growth, or sales (IT/SaaS/healthcare preferred)
  • Demonstrated ABM experience (HubSpot, ZoomInfo, LinkedIn Sales Navigator; ABM/advertising platforms a plus)
  • Strong writing and messaging skills for technical audiences (portfolio preferred)
  • Familiarity with healthcare IT and compliance (HIPAA, HITRUST, SOC 2) is a plus
  • Collaborative, resourceful, and comfortable in a fast-paced environment
  • Bachelor's degree or equivalent experience
  • Proficiency with Microsoft Office 365 Suite, HubSpot (automation, sequences, attribution, dashboards), ZoomInfo, LinkedIn Sales Navigator
  • Experience with ABM, advertising, webinar, and analytics tools
  • Ability and willingness to travel occasionally for events and partner activations