HealthStream

Product Marketing

• Develop and execute robust go-to-market strategies and marketing campaigns that effectively communicate the value of HealthStream's offerings to target audiences.
• Partner with Product Management, Sales, Customer Service, Implementations, and Creative teams to ensure strategic alignment and support in achieving business goals.
• Conduct thorough market research and competitive analysis to inform product positioning and marketing strategies, ensuring a clear and differentiated market presence.
• Craft compelling messaging and positioning frameworks that resonate with buyer personas, driving engagement and conversion across multiple channels.
• Equip sales teams with the necessary tools and collateral, including presentations, case studies, and product sheets, to effectively nurture leads and close deals.
• Oversee marketing budgets, ensuring effective allocation of resources to maximize ROI on marketing initiatives.
• Own and achieve key performance indicators (KPIs) for products, including MQLs, SQLs, pipeline growth, and marketing-generated NOV.
• Collaborate with the performance marketing team to design and implement strategic campaigns across various channels such as email, SEM/SEO, social media, digital advertising, account-based marketing (ABM), content marketing, and webinars.
• Demonstrate the ability to make decisions and influence stakeholders independently, driving alignment and support for marketing strategies.
• Stay abreast of industry trends and innovations to identify new opportunities for HealthStream's growth and competitive advantage.
• Lead and manage junior team members, fostering a culture of creativity, collaboration, and continuous improvement within the marketing department.

Senior Product Marketing Manager