Brand Marketing Manager
SoftService
Digital Advertising Manager
Health+Commerce
contract
Posted on:
Location Type: Remote
Location: Remote • California • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Developing and executing multi-channel digital marketing plans that stand alone or are part of larger, integrated marketing communications plans
- Driving content creation for a variety of channels, from social media and digital ad platforms to emails, corporate websites and landing pages
- Understanding client goals and objectives, target audiences, and business drivers
- Ensuring campaigns are compliant with promotional regulations set by FDA and EU notified bodies, and delivered on-brand, on-strategy, on-time, and on-budget
- Translating market research, performance data, and industry trends/best practices into insights and recommendations for B2B, direct-to-HCP, and direct-to-patient lead generation, demand generation, and brand-building digital marketing campaigns
- Providing exceptional client service, including managing timely client communication, presenting clear recommendations and best practices, and working with agency subject matter experts to deliver on-brand, on-strategy, on-time work
- Creating campaign dashboards and measurement plans
- Measuring and analyzing campaign performance and communicating relevant insights and optimization recommendations via written and spoken presentations
- Collaborating effectively with marketing, public relations, and creative services colleagues to deliver campaigns
Requirements
- Bachelor’s Degree in Marketing or related field
- 5-7 years of previous work experience in digital and social media marketing
- 3+ years of experience in marketing for medtech, biotech, and/or digital health businesses (agency experience strongly preferred)
- Strong foundation of B2B and B2C marketing principles
- Mastery of multi-channel digital marketing strategy and execution
- Proficiency in social media platforms such as Facebook/Instagram, LinkedIn, and TikTok
- Fluency in digital advertising platforms, including paid social, search, and programmatic display
- Experience setting appropriate KPIs, measuring success, and communicating campaign data and insights
- Ability to communicate effectively with creative professionals and account leads
- Excellent problem-solving skills, responsiveness, and attention to detail
- Ability to form strategic recommendations and program optimizations based on data, industry trends, and best practices
- Record of success effectively managing time in a deadline-driven environment
- Ability to clearly communicate ideas and project updates to colleagues and clients
- Demonstrated success managing B2B, direct-to-HCP, and/or direct-to-patient digital and social media programs for medtech, biotech and/or pharmaceutical companies with therapeutic products
- Agility to drive small pilot programs, large multi-channel initiatives, and many opportunities in between
Benefits
- Remote (West Coast preferred)
- Potential to convert to a full-time role
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketingcontent creationB2B marketingB2C marketingmulti-channel marketing strategydigital advertisingKPI settingcampaign performance measurementdata analysiscampaign optimization
Soft skills
client servicecommunicationproblem-solvingattention to detailstrategic recommendationstime managementcollaborationresponsivenesspresentation skillsagility
Certifications
Bachelor’s Degree in Marketing
