Senior Growth Marketing Manager
Ivanti
Associate Vice President / Vice President, Market Strategy
Everyday Health
full-time
Posted on:
Location Type: Remote
Location: Remote • New York • 🇺🇸 United States
Visit company websiteJob Level
JuniorMid-Level
About the role
- Shape future growth of MedPage Today, overseeing Market Strategy functions (Sales Strategy, B2B Marketing, Lead Generation, Data Strategy)
- Lead and manage the Market Strategy team across Account & Sales Strategy, Data Strategy, B2B Communications, BDR processes, and supporting functions
- Support revenue growth by identifying market gaps and opportunities through client and field insights and collaborating to build growth plans
- Serve on Sales & Market Impact Leadership Team and liaise with executive leadership delivering actionable reporting and recommendations
- Refine the sales process, ensure KPI-driven decision making, and align teams across Sales, Product, Data, and Operations
- Oversee Market Landscape reporting to surface client, competitive, and campaign insights guiding growth initiatives
- Coordinate sales enablement training and provide strategic field support for high-stakes presentations and proposals
- Direct strategy and creation of client-facing materials including pre- and post-sales collateral, product toolkits, and positioning resources
- Drive inbound and outbound lead generation strategy, CRM processes, revenue attribution reporting, and trade event strategy
- Partner with Data and Product teams to build measurement, ROI, and category storytelling and champion post-sales data integration
Requirements
- 8–15 years in healthcare digital promotion, pharmaceutical marketing, or related fields with a focus on the healthcare professional (HCP) audience
- Strong understanding of pharmaceutical brand strategies and success metrics
- Familiarity with digital content, marketing platforms, and delivery systems
- Proven ability to synthesize complex data into actionable insights
- Ability to balance client goals with business priorities and deliver measurable results
- Passion for understanding audience behavior and market trends
- Demonstrated success managing cross-functional teams and leading complex business initiatives
- Experience in B2B marketing, communications, and vertical expansion strategies preferred
- Exceptional verbal and written communication skills with advanced proficiency in PowerPoint and Excel/Google Sheets
- Entrepreneurial, self-motivated, collaborative mindset
Benefits
- Competitive salaries
- Comprehensive medical, dental and vision coverage
- Life and disability benefits
- Flexible Spending Accounts (FSAs)
- 401(k) with company match
- Employee Stock Purchase Plan
- Flexible Time Off
- Volunteer Time Off
- Paid holidays
- Family building and caregiving support
- Generous Family Care and Parental leave
- Fitness Reimbursement
- Access to wellness programs
- Employee Resource Groups
- Company-sponsored events
- Educational support, mentorship programs and career development resources
- Employee recognition and engagement programs
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketinglead generationdata strategysales strategypharmaceutical marketingdigital promotionKPI-driven decision makingrevenue attribution reportingcross-functional team managementmarket analysis
Soft skills
communication skillscollaborative mindsetentrepreneurial spiritability to synthesize dataclient relationship managementstrategic thinkingpresentation skillsproblem-solvingadaptabilityleadership
