Everyday Health

Performance Marketing

• Manage the end-to-end execution of sold branded content campaigns across formats and channels
• Write clear, engaging, and on-brand copy tailored to platform and audience
• Manage production timelines and creative resources
• Collaborate with Client Success Managers to address client feedback
• Support the planning, launch, and optimization of paid social campaigns
• Test and iterate on social content and ad formats

Campaign Manager, Branded Content, Paid Social

Manager

• Own and optimize the programmatic monetization strategy on our portfolio of trusted health and wellness brands.
• Maximize revenue and eCPM performance for third-party revenue across the entire portfolio of digital properties, including websites and apps.
• Setup and manage sell-side partners, through a variety of programmatic integrations, including header-bidding channels.
• Test and perform yield analysis to determine optimal integrations for each partner and contribute to overall revenue strategy.
• Surface risks, trends, and optimization opportunities through clear documentation and communication.
• Work closely with vendors (SSPs/partners) to generate recommendations, troubleshoot technical issues, and improve overall ad quality.
• Actively debug display and video ad delivery on web pages and apps using browser developer tools and Charles to quickly diagnose and resolve issues.
• Monitor and maintain ad quality across our portfolio, including updating blocklists and monitoring network requests.
• Collaborate across departments to build and test custom ad revenue programs.
• Provide weekly updates and data-driven insights to senior executives on revenue performance.

Programmatic Platforms Manager

• Achieve or exceed the assigned annual grant award goal
• Stay up to date on the latest developments in the pharmaceutical and health care industries
• Become an expert in the assigned therapeutic areas through research, discussions with key opinion leaders, and reviewing PRIME’s past programs
• Understand and articulate PRIME’s differentiators and experience in the assigned therapeutic areas
• Evaluate outcomes data from past programs to inform persistent gaps that warrant targeted educational interventions
• Prepare presentations for supporter meetings
• Track and report on active opportunities through pipeline reports
• Drive internal and external discussions on new grant opportunities
• Collaborate with the Scientific Affairs team and other departments on designing innovative grant proposals that target supporter’s areas of interest
• Lead weekly meetings for updates on new or existing programs
• Actively manage supporter relationships from pre-submission to the conclusion of the program
• Maintain ongoing compliant dialogue with supporters and industry stakeholders to achieve goals regarding education and research-informed continuing education
• Identify and conduct outreach to new prospective supporters
• Attend industry events to prospect new supporters and stay up to date on the latest developments in your therapeutic area(s)

Manager, Education and Research Strategy

Social Media Manager

• Manage and execute social media content calendars for BabyCenter and What to Expect, with a primary focus on Instagram and TikTok.
• Develop platform-native, brand-building content that clearly articulates the value propositions of these brands through creative storytelling, thoughtful use of social trends, and humor.
• Collaborate with the video team and Associate Social Media Producer to ideate, shoot, and edit social-first videos.
• Collaborate with editorial leadership to support cross-platform content franchises and ensure timely integration of key editorial moments into social programming.

Interim Senior Manager, Social Media Content

• Create, schedule, and post content on various social media platforms for BabyCenter and What to Expect
• Collaborate with the social team to brainstorm content that supports brand awareness, engagement, and audience growth
• Track viral trends and pitch smart, creative ways for the team to bring that content to life on social
• Manage the posting of social content to multiple platforms using Sprout Social and scheduling tools
• Foster community by engaging with external social posts and responding to audience feedback in comments and DMs

Assistant Social Media Editor

Email Marketing Manager

• Own the end-to-end email marketing strategy, from acquisition and onboarding through engagement, retention, and reactivation
• Design and implement comprehensive testing frameworks (A/B and multivariate) to continuously optimize subject lines, creative, copy, send times, segmentation, and personalization strategies
• Analyze campaign performance metrics and translate insights into actionable recommendations that drive KPI improvements
• Develop and maintain email best practices, style guides, and optimization playbooks
• Conduct qualitative and quantitative research to understand subscriber preferences, behaviors, and pain points
• Build detailed customer personas and segmentation strategies based on behavioral data, purchase history, and engagement patterns
• Partner with analytics teams to develop sophisticated attribution models and measure email's impact across the customer journey
• Drive commerce goals through promotional campaigns, abandoned cart programs, product recommendations, and upsell/cross-sell initiatives
• Build and optimize lead generation programs that move prospects through the funnel
• Collaborate with sales teams to develop nurture programs that support pipeline goals
• Own email revenue targets and regularly report on performance against goals
• Design lifecycle marketing programs that maximize customer lifetime value
• Develop re-engagement and win-back campaigns to reduce churn
• Create triggered and automated email flows that deliver timely, relevant content
• Monitor deliverability, list health, and engagement metrics to maintain strong inbox placement

Senior Email Marketing Manager

Growth Marketing

• Responsible for marketing data analysis to identify market trends
• Develop deep, actionable insights that inform marketing strategy and optimize campaign performance
• Conduct complex quantitative and qualitative analyses on marketing performance data
• Analyze user data to map end-to-end customer journeys
• Partner with Marketing teams to define and prioritize impactful A/B testing hypotheses
• Collaborate with Marketing and BI teams for marketing forecasting and budget planning
• Monitor the competitive landscape and conduct analyses on marketing strategies

Growth Analyst

Marketing

• Lead the DailyOM lifecycle marketing team with the goal to grow the unpaid marketing revenue line for the business
• Partner with Course Development, Editorial, Product, BI, and Design to ensure alignment with organizational goals
• Maximize DailyOM addressable audience and optimize segmentation and frequency capping
• Manage the DailyOM customer lifecycle from new user onboarding through retention
• Own the end-to-end SMS and mobile messaging strategy
• Strategically grow the subscriber lists across all owned channels
• Collaborate with Paid Acquisition team for customer funnel optimization
• Develop and launch new marketing programs/products to drive audience growth
• Manage budget and revenue forecast for DailyOM
• Develop and distribute robust reporting with insights for leadership
• Maintain expert-level knowledge of deliverability and global industry compliance