Vice President, Global Media
ŌURA
Senior Copywriter, Brand
Fi
full-time
Posted on:
Origin: • 🇺🇸 United States • New York
Visit company websiteSalary
💰 $100,000 - $140,000 per year
Job Level
Senior
About the role
- Join Fi’s internal brand and creative team to craft sharp, brand-defining work across channels
- Report directly to the ACD and collaborate closely with designers, marketers, and product partners
- Own copywriting across brand touchpoints, from performance marketing (paid social, email, landing pages) to larger brand campaigns, retail moments, and product storytelling
- Develop strong concepts in collaboration with designers and marketers that elevate the brand and move the business forward
- Champion and evolve Fi’s tone of voice to ensure consistency and originality across channels
- Write tight, conversion-focused copy that resonates with specific audiences and drives action
- Balance brand craft with performance insights, writing with both heart and data in mind
- Translate product features into benefit-driven, emotionally compelling messaging
- Present work clearly and confidently to cross-functional stakeholders
- Support the creation of creative briefs, campaign messaging hierarchies, and testing plans when needed
- Operate in a hybrid role spanning high-level campaign thinking and fast-moving day-to-day creative, owning the brand voice across channels
Requirements
- 5–7+ years of copywriting experience in an agency or in-house creative environment
- A portfolio that demonstrates sharp conceptual thinking, strong brand voice, and a range of campaign and performance writing
- Experience writing for DTC or consumer tech brands (bonus for lifestyle, wellness, or pet industries)
- Ability to shift between big-picture campaign work and fast-moving daily copy needs
- Comfortable working in collaborative, iterative environments and presenting work to stakeholders
- Excellent time management and attention to detail
- Self-starter with a scrappy, entrepreneurial mindset
- A personal interest in the pet, tech, or wearables space is a plus (not required)
