HarperCollins Publishers

Product Manager

• Driving product strategy, roadmap development, and execution of product development initiatives
• Managing the end-to-end product lifecycle from concept through launch
• Writing product requirements, user stories, and acceptance criteria
• Prioritizing product backlog based on business value and user impact
• Collaborating with cross-functional teams including developers and designers
• Partnering with engineering and data stakeholders for AI-enabled initiatives
• Facilitating product planning sessions and backlog grooming
• Managing dependencies between multiple product squads
• Monitoring performance metrics and user feedback

Marketing

• Develops, implements, and manages comprehensive marketing campaigns for assigned authors, titles and genres.
• Develops Objectives and Strategies to reach desired target markets through a variety of marketing and digital tactics.
• Identifies comparable authors and titles as well as messaging and tangible selling hooks.
• Manages budget development and expense projections for assigned campaigns.
• Leverages best practices in digital and traditional marketing methods to maximize unit sales and revenue.
• Identifies media partners and execute media buys.
• Works closely with teammates to execute digital and publicity tactics, managing deadlines and deliverables.
• Directs development of creative and sales assets to meet communications goals.
• Manages author relationships and ensures clear project management across author and agency team members.
• Analyzes marketing campaign results and makes recommendations for adjustments and key learnings based on those results.
• Participates in the planning and preparation for all sales conferences, presenting the marketing portion of certain titles during the conference.
• Prepares marketing and publicity updates for distribution to internal stakeholders.
• Actively participates in the acquisition process, reviewing potential titles for potential marketing success and participating in author acquisition calls.
• Processes, manages, and tracks invoices through internal cost systems.
• Monitors process, progress, and results.
• Maintains projection sheets for all active books/projects.
• Tracks commitments against budget, identifying opportunities and challenges for marketing team actions.
• Additional team responsibilities as assigned.

Senior Marketing Manager

Operations

• Partner directly with the heads of TikTok Shops to develop Key Performance Indicators (KPIs), strategic initiatives and project plans for the TikTok Shop and marketplace channel.
• Use best practices for managing Shop operations and maintaining strong Shop Health score.
• Continually audit and optimize operations, including listings, logistics, messaging flows, creator onboarding, and content quality control.
• Support campaign planning (Mega Sale Days, Brand Days, etc.), affiliate outreach, internal and external content development.
• Support inventory management and fulfillment operations.
• Develop and maintain reporting and analytics dashboards.
• Own ongoing and ad hoc reporting and analytics.
• Serve as a subject matter expert and internal consultant on TikTok Shop by proactively staying ahead of TikTok Shop updates, beta programs, and new features to test.
• Own operational management for future marketplace expansion.

Senior Manager, TikTok Operations

Art Director

• Lead creative function for Direct-to-Consumer brands and channels
• Manage both internal and external resources
• Ensure a high standard and quality of work
• Provide creative quality control over concepts and execution
• Assign requested work to appropriate resources
• Lead the creation, execution, and continual evolution of brand guidelines
• Identify opportunities to improve creative output and process
• Help balance creative vision with business objectives
• Work closely with Brand and Platform teams to develop creative vision
• Attend meetings, handle cross-team interaction, and pitch concepts
• Stay up to date with new innovations and industry trends
• Train and support team members to develop their technical skills
• Contribute to organizational learnings and process improvement
• Guide and coach the team on career direction and performance

Creative Director

Digital Marketing

• Creation of digital marketing assets - including online ads, emails, landing pages, graphics, and video - for use across paid media, email marketing, blogs, affiliates, search, and social media platforms.
• Plan, execute, and support digital advertising campaigns across platforms such as Amazon, Facebook/Instagram, Google, YouTube, Pinterest, and emerging channels, promoting titles in all available formats (hardcover, paperback, eBook, and audiobook).
• Identify and evaluate digital media opportunities, manage media buys, audience targeting, budgets, and bidding strategies.
• Partner with title marketers to develop book landing pages and comprehensive digital advertising strategies tailored to each release, as needed.
• Content calendar planning and creation for broader W Publishing channels and select authors.
• Monitor campaign performance and make real-time optimizations, delivering clear and actionable performance reports and insights.
• In collaboration with the Digital Marketing Director, support metadata and discoverability initiatives, including SEO and keyword strategy, with a working understanding of how content surfaces in organic search and emerging discovery environments such as LLM-powered tools (e.g., ChatGPT, Google Gemini).
• Develop and execute multi-title and programmatic digital marketing campaigns that align with broader seasonal, brand, and sales initiatives.
• Contribute to the growth of W Publishing’s presence on social media and emerging platforms (e.g., TikTok, Reddit), with awareness of social commerce trends, creator-driven discovery, and evolving consumer behaviors.
• Provide administrative and operational support, including processing marketing invoices, coordinating schedules, and assisting with documentation and reporting to help keep the team organized and on track.

Digital Marketing Manager

• Own lifecycle marketing strategy and execution across HCCP brands
• Advise on campaign strategy and channel optimization
• Lead Brand & Campaign Planning meetings
• Develop revenue forecasts and campaign projections
• Provide quality assurance for high-risk lifecycle campaigns
• Establish lifecycle marketing operating models and best practices
• Balance priorities across multiple brands

Director, DTC Customer Lifecycle Marketing

• Oversee the execution of digital marketing activity for the Nelson Books team across all channels
• Manage creation of digital marketing assets
• Work with cross-functional partners to deliver winning consumer and customer plans
• Identify online media outlets, execute media buy, set up target audiences, budgets, and bids
• Responsible for running campaigns on various platforms
• Monitor and track progress of digital ad campaigns and make real-time optimization to ensure ROI
• Oversee management of metadata projects
• Develop and execute eBook promotional strategy
• Develop and execute multi-title programmatic digital marketing campaigns
• Measure success, trends, and ROI of marketing initiatives
• Participate in sales conference, executive team, and potential external partner presentations
• Manage fiscal year digital marketing budget for assigned projects.

Director of Digital Marketing

• Manage end-to-end execution of performance campaigns (Meta, Amazon, LinkedIn, Google, TikTok), achieve ROAS/ROI and campaign targets
• Collaborate with stakeholders using data to identify trends and opportunities
• Work to evolve our search strategy beyond traditional keywords and SEO
• Extract actionable insights, translate complex data into clear narratives for stakeholders
• Research and identify advertising platforms and/or advertising technology
• Maintain weekly and on-demand reports on ad performance, advertising spend, and KPIs
• Contribute to the ongoing development and implementation of processes for marketing teams
• Oversee management of metadata projects (SEO, GEO & keyword strategy)

Senior Digital Marketing Manager

Manager

• Develop individual, targeted publicity campaigns for assigned titles, including specific key focus titles during each fiscal year.
• Write pitches, press materials, Q&As, and secure media coverage (long and short-lead) across multiple platforms - including cover reveals, interviews, reviews, round-ups, and award submissions.
• Report weekly on individual title PR successes via Marketing and Publicity updates (MPUs) using industry metrics such as Ad Value Equivalency, Reach, Circulation, and platform followers/subscribers.
• Actively develop and maintain media contacts, including national, regional, and local.
• Create a robust strategy for gift guide and feature coverage.
• Coordinate and manage logistics for both virtual and in-person national multi-city book tours at bookstores, festivals, event venues, and libraries.
• Manage the publicity budget for assigned titles and coordinate the activities of other personnel involved in each project.
• Research, negotiate with, and manage outside publicity firms as needed for certain projects.
• Coach and prep authors for media opportunities.
• Collaborate and initiate opportunities for the Harper Celebrate imprint and also for the Jesus Calling brand in trade outlets, such as sales milestones, publishing initiatives, etc.
• Present publicity strategy regularly during sales conference, acquisitions meetings, internal publishing meetings, etc.