Brand Manager

• Talent Brand Manager to own and elevate Handshake’s reputation as a destination for top talent. Sitting within the Recruiting team, this role will partner closely with executives, recruiters, and marketing to craft compelling narratives, campaigns, and experiences that attract world-class candidates across both Handshake and Handshake AI.
• This is a highly visible, cross-functional role where you’ll set the pace for how Handshake shows up as an employer of choice.
• Employer Branding Strategy: Define and execute Handshake’s talent brand strategy to differentiate us in a competitive market.
• Content & Storytelling: Develop high-impact content (blogs, social posts, video, career site updates, recruiter toolkits) that tells the story of our mission, people, culture, and growth.
• Recruiting Campaigns: Partner with recruiters and hiring managers to design targeted campaigns for priority roles and hard-to-fill pipelines (e.g., engineering, AI, design, GTM).
• Recruiting Operations Integration: Collaborate closely with Recruiting Operations to embed brand messaging into candidate communications, interview workflows, and recruiting processes, ensuring a consistent and authentic candidate experience.
• Talent Nurture & ATS Campaigns: Leverage our ATS (Ashby) to segment and build campaigns for passive talent across key talent pools.
• Digital Channel Management: Manage all digital channels (Handshake Career Site, LinkedIn, Handshake platform, Indeed, etc.), identify new ones, and optimize the mix of candidate sources.
• Employee Advocacy: Launch initiatives that empower employees to share their stories—highlighting Handshake’s mission, impact, and culture.
• Events & Partnerships: Support events (career fairs, university partnerships, AI research showcases, DEI initiatives) that amplify Handshake’s presence in the market.
• Measurement & Insights: Track brand health, engagement, and pipeline impact to continuously improve efforts.

Talent Brand Manager

Director, Global Brand Marketing

Associate VP, Brand Strategy – Management

Recruitment Marketing, Brand Manager

Brand Manager

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