Senior Technical Recruiter
Crux
Talent Brand Manager
Handshake
full-time
Posted on:
Origin: • 🇺🇸 United States • California
Visit company websiteSalary
💰 $150,000 - $175,000 per year
Job Level
Mid-LevelSenior
About the role
- Talent Brand Manager to own and elevate Handshake’s reputation as a destination for top talent. Sitting within the Recruiting team, this role will partner closely with executives, recruiters, and marketing to craft compelling narratives, campaigns, and experiences that attract world-class candidates across both Handshake and Handshake AI.
- This is a highly visible, cross-functional role where you’ll set the pace for how Handshake shows up as an employer of choice.
- Employer Branding Strategy: Define and execute Handshake’s talent brand strategy to differentiate us in a competitive market.
- Content & Storytelling: Develop high-impact content (blogs, social posts, video, career site updates, recruiter toolkits) that tells the story of our mission, people, culture, and growth.
- Recruiting Campaigns: Partner with recruiters and hiring managers to design targeted campaigns for priority roles and hard-to-fill pipelines (e.g., engineering, AI, design, GTM).
- Recruiting Operations Integration: Collaborate closely with Recruiting Operations to embed brand messaging into candidate communications, interview workflows, and recruiting processes, ensuring a consistent and authentic candidate experience.
- Talent Nurture & ATS Campaigns: Leverage our ATS (Ashby) to segment and build campaigns for passive talent across key talent pools.
- Digital Channel Management: Manage all digital channels (Handshake Career Site, LinkedIn, Handshake platform, Indeed, etc.), identify new ones, and optimize the mix of candidate sources.
- Employee Advocacy: Launch initiatives that empower employees to share their stories—highlighting Handshake’s mission, impact, and culture.
- Events & Partnerships: Support events (career fairs, university partnerships, AI research showcases, DEI initiatives) that amplify Handshake’s presence in the market.
- Measurement & Insights: Track brand health, engagement, and pipeline impact to continuously improve efforts.
Requirements
- 5+ years of experience in talent branding, employer marketing, or recruiting communications, ideally at a fast-growing tech company.
- Strong storytelling and content creation skills across written, visual, and social channels.
- Experience partnering closely with recruiting teams and understanding candidate funnels.
- Experience with recruiting tools (Ashby) and digital sourcing channels.
- Creative thinker with a data-driven approach—you know how to measure impact and refine strategies.
- Comfortable working in a high-growth, fast-paced environment with evolving priorities.
