Hadley Designs

Ecommerce

• End-to-End E-Commerce Ownership: Manage all aspects of the e-commerce business, including revenue growth, margin optimization, pricing, advertising, and inventory management.
• Performance Optimization: Continuously optimize product listings, content, pricing strategies, and promotional plans to maximize conversion rates, sales, and profitability.
• New Product and Category Growth: Identify new product opportunities and market expansion avenues, and collaborate with internal teams to bring them to market successfully.
• Inventory and Demand Planning: Develop and execute plans to manage product demand, inventory levels, and risk mitigation, ensuring smooth and cost-effective operations.
• Cross-Functional Collaboration: Work closely with Product Operations, Supply Chain, and Design teams to ensure product availability and accurate messaging across channels.
• Data-Driven Strategy: Use data to guide decision-making, refine strategies, and improve key performance metrics across e-commerce platforms.

Ecommerce Growth Lead

People Operations

• People Systems Leadership: Design and implement systems for attracting, engaging, onboarding, and retaining talent, aligned with the company’s growth objectives.
• Organizational Design and Capacity Planning: Collaborate with leadership to ensure that the organizational structure and workforce planning meet the evolving needs of the business.
• Performance and Development Frameworks: Establish performance expectations, evaluation frameworks, and development pathways that drive accountability and growth across the organization.
• Talent Experience and Retention: Build a consistent and professional experience for talent that reinforces employee engagement, satisfaction, and retention.
• Workforce Insights and Reporting: Provide insights and data-driven recommendations to leadership to guide decision-making and improve workforce effectiveness.
• External Partnerships: Partner with external service providers to enhance and support people operations as necessary.

Global Director – People Engagement

Operations

• Ownership of Product Launches: Lead cross-functional product launch initiatives from planning through execution, ensuring that all work is completed on time and at the highest quality.
• Collaboration and Alignment: Partner closely with the CCO and functional leads to ensure alignment on priorities, sequencing, and tradeoffs.
• Launch Readiness and Execution: Ensure the launch process is streamlined and organized, and that all deliverables are coordinated and meet expectations.
• Process Improvement: Continuously identify opportunities for process improvements that increase efficiency and enhance execution.
• Operations Planning and Management: Own and manage operations plans, dependencies, and timelines across teams to ensure that every product launch is executed efficiently and on schedule.
• Team Coordination: Drive regular check-ins with teams to align efforts, surface risks, and resolve blockers.
• Documentation and Tools Management: Maintain and ensure the accuracy of operations management tools such as ClickUp, Airtable, and Box.
• Leadership Communication: Provide clear, concise updates to leadership on project status, potential risks, and next steps to keep the entire organization aligned.
• Execution Leadership: Serve as the trusted execution partner to leadership, ensuring that work moves forward without delays or miscommunications.

Operations Supervisor

Director

• **About the Role**
• As our **Director of Customer Acquisition DTC**, you are the General Manager of Shopify and TikTok Shop. You own the P&L. You own the strategy. You own the results.
• Your Core Focus
• - Scale Shopify and TikTok Shop to $20M+ in combined revenue within 18 months
• - Achieve ≥15% net margin on Shopify and ≥5% on TikTok Shop
• - Maintain Meta ROAS ≥ 2.0 and TikTok Shop ROAS ≥ 3.5
• - Launch one new high-converting bundle-based funnel per month
• - Drive email and SMS to contribute ≥25% of Shopify revenue
• - Remove the CEO from daily ecommerce execution by owning strategy, systems, team, and outcomes **
• You are not here to manage tasks. You are here to architect a repeatable growth engine.**
• What You’ll Do
• **Traffic and Acquisition**
• - Test 100+ ad creatives weekly across Meta and TikTok
• - Optimize paid traffic to hit strict ROAS thresholds
• - Partner with affiliate and UGC teams to scale winning creative
• - Stay ahead of platform trends, formats, and policy updates
• - Coordinate launches with Amazon for halo effects
• **Offers, Funnels, and CRO**
• - Launch one new bundle-based funnel every month tied to educational outcomes
• - Optimize CVR, AOV, CAC, LTV, upsells, and overall funnel economics weekly
• - Oversee homepage, product pages, and collection merchandising
• - Refactor and relaunch underperforming funnels with new hooks and offers
• - Lead seasonal promotions including Back-to-School and Holiday campaigns
• - Build and maintain funnel SOPs and testing roadmaps
• **Customer Nurture and LTV**
• - Lead lifecycle marketing through Klaviyo and Postscript
• - Optimize welcome, cart abandonment, post-purchase, and win-back flows
• - Build ascension paths from posters to workbooks to busy books
• - Develop blog and SEO strategy to drive organic education-based traffic
• **Performance and Forecasting**
• - Review weekly P&Ls for Shopify and TikTok Shop
• - Analyze AOV, CVR, CAC, LTV, ROAS, GP to CAC, and lifecycle revenue share
• - Deliver weekly scorecards and monthly strategic growth plans
• - Forecast performance and identify scaling levers
• **Team Leadership**
• - Lead and coach a cross-functional ecommerce pod of 6+ team members
• - Establish clear ownership and weekly operating rhythms
• - Hire and develop talent as funnel velocity increases
• - Manage freelancers and specialized contractors
• - Model Extreme Ownership, Relentless Innovation, and Integrity Above All
• How Success Is Measured
• - $20M+ DTC revenue within 18 months
• - Consistent margin and ROAS targets achieved
• - One profitable funnel launch per month
• - Email and SMS driving at least 25% of Shopify revenue
• - Documented systems that scale without founder dependency
• - A high-performing team executing without burnout

Director of Customer Acquisition – DTC

• **About the Role**
• As our General Manager, DTC Ecommerce, you own the P&L. You own the strategy. You own the results.
• Your Core Focus
• - Scale Shopify and TikTok Shop to $20M+ in combined revenue within 18 months
• - Achieve ≥15% net margin on Shopify and ≥5% on TikTok Shop
• - Maintain Meta ROAS ≥ 2.0 and TikTok Shop ROAS ≥ 3.5
• - Launch one new high-converting bundle-based funnel per month
• - Drive email and SMS to contribute ≥25% of Shopify revenue
• - Remove the CEO from daily ecommerce execution by owning strategy, systems, team, and outcomes **
• You are not here to manage tasks. You are here to architect a repeatable growth engine.**
• What You’ll Do
• **Traffic and Acquisition**
• - Test 100+ ad creatives weekly across Meta and TikTok
• - Optimize paid traffic to hit strict ROAS thresholds
• - Partner with affiliate and UGC teams to scale winning creative
• - Stay ahead of platform trends, formats, and policy updates
• - Coordinate launches with Amazon for halo effects
• **Offers, Funnels, and CRO**
• - Launch one new bundle-based funnel every month tied to educational outcomes
• - Optimize CVR, AOV, CAC, LTV, upsells, and overall funnel economics weekly
• - Oversee homepage, product pages, and collection merchandising
• - Refactor and relaunch underperforming funnels with new hooks and offers
• - Lead seasonal promotions including Back-to-School and Holiday campaigns
• - Build and maintain funnel SOPs and testing roadmaps
• **Customer Nurture and LTV**
• - Lead lifecycle marketing through Klaviyo and Postscript
• - Optimize welcome, cart abandonment, post-purchase, and win-back flows
• - Build ascension paths from posters to workbooks to busy books
• - Develop blog and SEO strategy to drive organic education-based traffic
• **Performance and Forecasting**
• - Review weekly P&Ls for Shopify and TikTok Shop
• - Analyze AOV, CVR, CAC, LTV, ROAS, GP to CAC, and lifecycle revenue share
• - Deliver weekly scorecards and monthly strategic growth plans
• - Forecast performance and identify scaling levers
• **Team Leadership**
• - Lead and coach a cross-functional ecommerce pod of 6+ team members
• - Establish clear ownership and weekly operating rhythms
• - Hire and develop talent as funnel velocity increases
• - Manage freelancers and specialized contractors
• - Model Extreme Ownership, Relentless Innovation, and Integrity Above All
• How Success Is Measured
• - $20M+ DTC revenue within 18 months
• - Consistent margin and ROAS targets achieved
• - One profitable funnel launch per month
• - Email and SMS driving at least 25% of Shopify revenue
• - Documented systems that scale without founder dependency
• - A high-performing team executing without burnout

General Manager, DTC Ecommerce

2D Artist

• **What You’ll Own**
• - Creation of high-quality, error-free design assets for advertising and marketing campaigns.
• - Maintaining consistency in typography, color schemes, and layout across all platforms.
• - Regular updates and design of storefront assets for Amazon, Shopify, and other platforms.
• - Designing A+ Content templates and custom brand image ads.
• - Handling urgent design needs for product launches and special projects.
• - Working closely with leadership to ensure deadlines are met and projects are delivered on time.

Creative Design Assistant, Digital Illustrator

• Own Category Growth, Optimize Performance, and Expand Market Dominance
• End-to-end ownership of category performance, including revenue, margin, pricing, advertising, and inventory
• Ongoing optimization of product positioning, content, pricing, and promotional strategy
• Identification and validation of new product and expansion opportunities
• Lifecycle management of existing products to ensure continued relevance and profitability
• Inventory and demand planning to support growth while managing cost and risk
• Cross-functional collaboration with Product Operations, Supply Chain, and Design teams

Ecommerce Category Manager, Product Expansion – Growth

• Design and implement systems for attracting, engaging, onboarding, and retaining talent, aligned with the company’s growth objectives.
• Collaborate with leadership to ensure that the organizational structure and workforce planning meet the evolving needs of the business.
• Establish performance expectations, evaluation frameworks, and development pathways that drive accountability and growth across the organization.
• Build a consistent and professional experience for talent that reinforces employee engagement, satisfaction, and retention.
• Provide insights and data-driven recommendations to leadership to guide decision-making and improve workforce effectiveness.
• Partner with external service providers to enhance and support people operations as necessary.

VP of People Operations

• Scale Shopify and TikTok Shop to $20M+ in combined revenue within 18 months
• Achieve ≥15% net margin on Shopify and ≥5% on TikTok Shop
• Maintain Meta ROAS ≥ 2.0 and TikTok Shop ROAS ≥ 3.5
• Launch one new high-converting bundle-based funnel per month
• Drive email and SMS to contribute ≥25% of Shopify revenue
• Remove the CEO from daily ecommerce execution by owning strategy, systems, team, and outcomes
• Test 100+ ad creatives weekly across Meta and TikTok
• Optimize paid traffic to hit strict ROAS thresholds
• Partner with affiliate and UGC teams to scale winning creative
• Stay ahead of platform trends, formats, and policy updates
• Coordinate launches with Amazon for halo effects
• Launch one new bundle-based funnel every month tied to educational outcomes
• Optimize CVR, AOV, CAC, LTV, upsells, and overall funnel economics weekly
• Oversee homepage, product pages, and collection merchandising
• Refactor and relaunch underperforming funnels with new hooks and offers
• Lead seasonal promotions including Back-to-School and Holiday campaigns
• Build and maintain funnel SOPs and testing roadmaps
• Lead lifecycle marketing through Klaviyo and Postscript
• Optimize welcome, cart abandonment, post-purchase, and win-back flows
• Build ascension paths from posters to workbooks to busy books
• Develop blog and SEO strategy to drive organic education-based traffic
• Review weekly P&Ls for Shopify and TikTok Shop
• Analyze AOV, CVR, CAC, LTV, ROAS, GP to CAC, and lifecycle revenue share
• Deliver weekly scorecards and monthly strategic growth plans
• Forecast performance and identify scaling levers
• Lead and coach a cross-functional ecommerce pod of 6+ team members
• Establish clear ownership and weekly operating rhythms
• Hire and develop talent as funnel velocity increases
• Manage freelancers and specialized contractors
• Model Extreme Ownership, Relentless Innovation, and Integrity Above All

Director of Performance Media

Performance Marketing

Director of Performance Marketing

• **Role Overview**
• As the **Operations Manager**, you will own the reliability, clarity, and execution of the product engine. You will lead the coordination of cross-functional teams to ensure that product launches happen on time, with high quality, and with clear communication across teams. The role requires strong judgment—knowing when to drive decisions independently, when to align stakeholders, and when to escalate issues with clear recommendations.
• This is not a task-only operations role. It requires the ability to proactively identify risks, resolve blockers, and implement process improvements that strengthen execution over time.
• **Your Core Focus**
• - **Ownership of Product Launches**: Lead cross-functional product launch initiatives from planning through execution, ensuring that all work is completed on time and at the highest quality.
• - **Collaboration and Alignment**: Partner closely with the CCO and functional leads to ensure alignment on priorities, sequencing, and tradeoffs.
• - **Launch Readiness and Execution**: Ensure the launch process is streamlined and organized, and that all deliverables are coordinated and meet expectations.
• - **Process Improvement**: Continuously identify opportunities for process improvements that increase efficiency and enhance execution.
• **What You’ll Do**
• - **Operations Planning and Management**: Own and manage operations plans, dependencies, and timelines across teams to ensure that every product launch is executed efficiently and on schedule.
• - **Team Coordination**: Drive regular check-ins with teams to align efforts, surface risks, and resolve blockers.
• - **Documentation and Tools Management**: Maintain and ensure the accuracy of operations management tools such as ClickUp, Airtable, and Box.
• - **Leadership Communication**: Provide clear, concise updates to leadership on project status, potential risks, and next steps to keep the entire organization aligned.
• - **Execution Leadership**: Serve as the trusted execution partner to leadership, ensuring that work moves forward without delays or miscommunications.
• **How Success Is Measured**
• - **On-Time Product Launches**: Launches consistently delivered on or ahead of schedule.
• - **Launch Readiness**: Ensuring all product initiatives are well-structured with minimal preventable errors at launch.
• - **Project Visibility**: High confidence in project visibility and data accuracy, ensuring leaders have real-time insights into the status of key initiatives.
• - **Process Efficiency**: Demonstrable improvements in process efficiency, leading to smoother launches over time.

Project/Operations Manager

• Manage all aspects of the e-commerce business, including revenue growth, margin optimization, pricing, advertising, and inventory management.
• Continuously optimize product listings, content, pricing strategies, and promotional plans to maximize conversion rates, sales, and profitability.
• Identify new product opportunities and market expansion avenues, and collaborate with internal teams to bring them to market successfully.
• Develop and execute plans to manage product demand, inventory levels, and risk mitigation, ensuring smooth and cost-effective operations.
• Work closely with Product Operations, Supply Chain, and Design teams to ensure product availability and accurate messaging across channels.
• Use data to guide decision-making, refine strategies, and improve key performance metrics across e-commerce platforms.

eCommerce Growth Manager

eCommerce Business Manager

• **Your Role and Responsibilities**
• - As the **E-commerce Virtual Assistant**, your main responsibilities will vary depending on your background and strengths. You will be expected to execute tasks in a highly organized, proactive manner, ensuring smooth operations across various functional areas.
• Your responsibilities may include:
• - **Customer Support and Order Management**: Assisting with customer inquiries and managing the order process efficiently.
• - **Account Health Monitoring and Basic Reporting**: Keeping track of accounts and providing basic performance reports.
• - **Inventory Tracking and Supply Chain Coordination**: Monitoring stock levels and coordinating basic aspects of supply chain management.
• - **Data Entry, Reconciliation, and System Updates**: Maintaining accurate data and ensuring that systems are up to date.
• - **Basic Accounting or Finance Support**: Assisting with basic financial tasks such as tracking expenses or processing invoices.
• - **Maintaining SOPs and Internal Documentation**: Keeping standard operating procedures (SOPs) and documentation current and accessible.
• - **Executing Assigned Processes**: Ensuring that all processes within your scope are completed accurately, consistently, and without rework, while identifying issues early and proposing solutions.

eCommerce Operations Assistant

Growth Marketing

• Own Category Growth, Optimize Performance, and Expand Market Dominance.
• Take full ownership of a multi-million dollar product category with Amazon as the primary growth channel.
• Operate deeply within Amazon while leveraging experience across e-commerce, DTC, or marketplace environments.
• Understand our category strategy, operating standards, and decision frameworks.
• Execute accurately and consistently to deliver predictable, scalable results.
• Improve systems with new ideas and strategies after mastery is demonstrated.
• Manage category performance, including revenue, margin, pricing, advertising, and inventory.
• Optimize product positioning, content, pricing, and promotional strategy.
• Identify and validate new product and expansion opportunities.
• Manage lifecycle of existing products to ensure continued relevance and profitability.
• Plan inventory and demand to support growth while managing cost and risk.
• Collaborate with Product Operations, Supply Chain, and Design teams.