Ecommerce Revenue Growth Director

Hadley Designs

Director of Ecommerce leading growth strategies for Shopify and TikTok Shop at Hadley Designs. Focused on scaling DTC channels to $20M+ in revenue within 18 months.

Posted 5/16/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

We are seeking a mission-driven, hands-on leader to own and scale our direct-to-consumer (DTC) ecommerce channels.
As Director of Ecommerce, you will manage our Shopify and TikTok Shop platforms, driving growth through strategy, operations, and leadership.
Your key focus will be growing our ecommerce business to $20M+ in revenue within 18 months.
Own the P&Ls for Shopify and TikTok Shop, aiming for $20M+ in combined revenue.
Build a repeatable growth machine using bundles, paid media, conversion rate optimization (CRO), and lifecycle marketing.
Lead and develop a high-performing ecommerce team, fostering a culture of accountability and results.
Manage high-velocity creative testing, including 100+ ad creatives per week across Meta and TikTok, ensuring performance meets ROAS targets.
Launch monthly funnel-based offers, optimize sales metrics like CVR, AOV, CAC, and LTV, and ensure top-performing product pages.
Drive email and SMS revenue to 25% of Shopify sales, optimize lifecycle flows and customer retention strategies.

Requirements

What you’ll need

You are a high ownership leader who thinks like a general manager, not just a marketer. You are energized by building systems, leading people, and owning outcomes.
You have 5 to 10+ years of experience scaling DTC ecommerce brands on Shopify with paid social.
You have a proven track record growing brands beyond $20M in revenue.
You are deeply fluent in Meta and TikTok Ads and high velocity creative testing.
You are hands-on with Shopify, Klaviyo, and Postscript.
You understand bundles, upsells, funnels, and LTV deeply.
You can write, review, and optimize high-converting landing pages.
You are comfortable leading a remote team with clear cadences and accountability.
You value integrity, move fast with intention, and follow through every time.
Most importantly, you care about the mission. You believe learning should be fun, engaging, and screen free, and you want your work to make a real impact on families.

Benefits

Comp & perks

You will have real ownership. Real trust. And real impact.
Hadley Designs is a remote first company built on autonomy, creativity, and accountability.
You will work closely with leadership, including the CEO, while having full authority to own your channels and decisions.
Access to ongoing learning, training, and tools to sharpen your knowledge and strategies in the DTC space.
You will be surrounded by A+ team member that value excellence, growth, and doing the right thing.
You will build something meaningful. Our products help families slow down, connect, and rediscover the joy of learning together.
Access Josh Hadley's vast network through his podcast Ecomm Breakthrough

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Hard Skills & Tools

ecommerce strategyconversion rate optimizationlifecycle marketinghigh-converting landing pagesP&L managementrevenue growthcustomer retention strategiesad creative testingbundlesupsells

Soft Skills

leadershipaccountabilitygeneral managementsystem buildingteam developmentintegrityfast-paced decision makingmission-drivenremote team managementcommunication