Offline Marketing Manager
Freed
Head of Channel Partnerships
Gusto
full-time
Posted on:
Location Type: Hybrid
Location: San Francisco • California, Colorado, New York • 🇺🇸 United States
Visit company websiteSalary
💰 $177,200 - $221,500 per year
Job Level
Lead
About the role
- Define the long-term vision for the Channel Partnerships organization, including key growth drivers and investible partner criteria.
- Conduct portfolio assessments (new categories, scaling existing, sunsetting where needed).
- Build and manage the economic model for investments (partner acquisition and activation costs).
- Lead, coach, and develop a team of ICs and managers; design compensation structures, define roles, and drive performance management.
- Develop and refine playbooks for partner recruitment, activation, and growth; mobilize partners through marketing/partner development programs and co-marketing strategies.
- Oversee business planning, contracting, and legal negotiations; establish 1:1 strategic management and 1:many programmatic management motions.
- Build and manage resourcing, investment plans, and scalable systems/tools; define rules of engagement across internal and external stakeholders.
- Continuously measure and optimize partner performance and economics.
Requirements
- 15+ years of experience in partnerships, business development, or GTM strategy, with 8+ years in leadership roles.
- Demonstrated success managing both ICs and managers.
- Strong balance of strategic vision and hands-on execution.
- Deep understanding of partnership economics, GTM motions, and scaling playbooks.
- Experience working with accounting firms, fintech, SaaS, or B2B partner ecosystems strongly required.
- Excellent communication, negotiation, and cross-functional leadership skills.
Benefits
- Our cash compensation amount for this role is $177,200 to $221,500 in Denver & most major metro locations, and $208,000 to $260,000 for San Francisco & New York.
- Gusto has physical office spaces in Denver, San Francisco, and New York City.
- Employees based in those locations will be expected to work from the office on designated days approximately 2-3 days per week.
- Gusto is proud to be an equal opportunity employer and is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans.
- When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required.
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
business developmentpartner recruitmentpartner activationperformance managementeconomic modelingcontract negotiationportfolio assessmentstrategic managementGTM strategyscalable systems
Soft skills
leadershipcoachingcommunicationnegotiationcross-functional leadershipstrategic visionhands-on executionteam developmentperformance optimizationstakeholder engagement
