Grupo RBS

Manager

• Ensure continuous monitoring of market trends, consumer behavior, competitors and media performance, ensuring the team delivers up-to-date, actionable insights;
• Lead the agenda of macroeconomic, sectoral and regional analyses, defining priority topics and steering the team toward the most relevant areas;
• Identify and communicate growth opportunities, new segments and strategic risks, turning market intelligence into recommendations for senior leadership;
• Ensure the production and quality of strategic reports that support executive decision-making;
• Define the architecture and standards for key indicator dashboards, guiding the team in building and continuously evolving analyses;
• Structure and oversee the benchmarking and competitive mapping agenda, ensuring relevance and timeliness of information;
• Act as a strategic partner to commercial teams, promoting analyses that strengthen sales messaging and support revenue generation;
• Translate audience, consumption and performance data into actionable commercial arguments aligned with business needs;
• Promote integration of the area with Product, Market, Solutions, Marketing, BI and Finance teams, ensuring alignment and strategic use of the intelligence produced;
• Establish governance, quality and consistency standards for the databases used by the team;
• Define the roadmap for the evolution of analytical tools, automations and Artificial Intelligence (AI) solutions, prioritizing initiatives with the greatest business impact;
• Institute methodologies for analysis, segmentation and data modeling, ensuring standardization and scalability of deliverables;
• Develop, engage and monitor the Market Intelligence team, fostering technical growth, ownership and high performance;
• Manage priorities and the area roadmap, ensuring quality, timely and strategically aligned deliveries;
• Lead strategic and structuring projects for company growth, coordinating resources and stakeholders;
• Structure and evolve the company's pricing model, guiding analyses related to occupancy, audience and market behavior;
• Supervise the development of predictive models and revenue scenario simulations, ensuring methodological rigor and strategic applicability;
• Lead the team's adoption of Artificial Intelligence and automations, promoting a culture of continuous experimentation and expanding the area's analytical capacity;
• Encourage the application of Artificial Intelligence in analysis, monitoring and insight-generation processes, contributing to faster, more strategic decisions;
• Prepare and present executive materials for the Board, Executive Committee (COMEX) and councils, representing the area in key decision forums;
• Consolidate the area as an internal reference in Market Intelligence, influencing strategic decisions through data and analysis.

Market Intelligence Manager

Call Center Representative

• Handle customer service and commercial negotiations with customers by phone and WhatsApp, on both outbound and inbound contacts;
• Manage leads and carry out prospecting activities, identifying opportunities for new business;
• Register subscriptions, applying benefits, campaigns and discounts in accordance with company policies;
• Update, control and organize commercial information in internal systems and Excel spreadsheets, ensuring data quality and reliability.

Call Center Sales Representative

Analyst

• Build and keep the multimedia product portfolio up to date, developing plans aligned with commercial strategy and focused on generating B2B revenue;
• Plan, manage and monitor product and offering launch projects, ensuring deadlines, deliverables, resources and alignment among involved departments;
• Develop commercial presentations (storytelling), including defining value proposition, pricing and product valuation;
• Keep off-the-shelf commercial materials up to date, such as media kits, corporate presentations and pricing tables;
• Conduct training sessions and product portfolio presentations for sales teams;
• Work in partnership with the commercial area to support the sales process and participate in client meetings;
• Support management in monitoring the business’s financial performance through indicators, controls and spreadsheet-based analyses.

Product Planning Analyst II – Multimedia

Financial Planning and Analysis

• Monitor the financial management of Planeta Atlântida and other RBS events, ensuring organization, control, and support for the financial management of the projects.
• Manage operational budgeting, monitoring forecasts, allocations, expense control, and financial close with production companies, suppliers, and partners.
• Oversee financial postings and validate revenues and expenses, ensuring accurate recording of the projects' financial information.
• Track box office and event revenues, supporting closings, reconciliations, and financial performance analyses.
• Develop management and profitability analyses, including vertical budget analyses, margin calculations, and financial KPIs to support decision‑making.
• Create and update controls, management reports, and executive presentations with financial indicators, project status, and budget evolution.
• Work collaboratively with the areas involved in projects, conducting follow‑ups and ensuring receipt of financial information within required deadlines.
• Support the financial management of events with an analytical mindset, strong organization, business acumen, and a focus on continuous improvement of processes and controls.

Financial Analyst II - Marketing

• Handle customer interactions focused on retaining subscribers who intend to cancel;
• Provide customer support across multiple channels such as phone, WhatsApp, email, and chat.

Market Intelligence Manager

Call Center Sales Representative

Product Planning Analyst II – Multimedia

Financial Analyst II - Marketing

Customer Service and Retention Specialist – Call Center