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ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
data analysisdata visualizationanalytical methodologiessegmentation modelspredictive modelsrevenue scenario simulationsmarket studiescompetitive mappingpricing analysisoccupancy analysis
Soft Skills
leadershipteam developmentanalytical skillsstrategic business visioncommunication skillscross-functional collaborationinfluenceinnovation mindsetcontinuous improvementexecutive-level presentations
Tools & Technologies
Power BITableauLookerArtificial Intelligencedata-driven narrativesanalytical toolsautomationsdatabasesbenchmarking toolsdashboard architecture
Certifications & Qualifications
Bachelor's degree in Business AdministrationBachelor's degree in EconomicsBachelor's degree in EngineeringBachelor's degree in StatisticsBachelor's degree in Mathematics
Industry Keywords
Market IntelligenceCommercial IntelligenceBusiness Intelligencestrategic analysesgrowth opportunitiesconsumer behaviormedia performanceexecutive decision-makingstrategic risksdata modeling
Tech Stack
Tools & technologiesTableau
About the role
Key responsibilities & impact- Ensure continuous monitoring of market trends, consumer behavior, competitors and media performance, ensuring the team delivers up-to-date, actionable insights;
- Lead the agenda of macroeconomic, sectoral and regional analyses, defining priority topics and steering the team toward the most relevant areas;
- Identify and communicate growth opportunities, new segments and strategic risks, turning market intelligence into recommendations for senior leadership;
- Ensure the production and quality of strategic reports that support executive decision-making;
- Define the architecture and standards for key indicator dashboards, guiding the team in building and continuously evolving analyses;
- Structure and oversee the benchmarking and competitive mapping agenda, ensuring relevance and timeliness of information;
- Act as a strategic partner to commercial teams, promoting analyses that strengthen sales messaging and support revenue generation;
- Translate audience, consumption and performance data into actionable commercial arguments aligned with business needs;
- Promote integration of the area with Product, Market, Solutions, Marketing, BI and Finance teams, ensuring alignment and strategic use of the intelligence produced;
- Establish governance, quality and consistency standards for the databases used by the team;
- Define the roadmap for the evolution of analytical tools, automations and Artificial Intelligence (AI) solutions, prioritizing initiatives with the greatest business impact;
- Institute methodologies for analysis, segmentation and data modeling, ensuring standardization and scalability of deliverables;
- Develop, engage and monitor the Market Intelligence team, fostering technical growth, ownership and high performance;
- Manage priorities and the area roadmap, ensuring quality, timely and strategically aligned deliveries;
- Lead strategic and structuring projects for company growth, coordinating resources and stakeholders;
- Structure and evolve the company's pricing model, guiding analyses related to occupancy, audience and market behavior;
- Supervise the development of predictive models and revenue scenario simulations, ensuring methodological rigor and strategic applicability;
- Lead the team's adoption of Artificial Intelligence and automations, promoting a culture of continuous experimentation and expanding the area's analytical capacity;
- Encourage the application of Artificial Intelligence in analysis, monitoring and insight-generation processes, contributing to faster, more strategic decisions;
- Prepare and present executive materials for the Board, Executive Committee (COMEX) and councils, representing the area in key decision forums;
- Consolidate the area as an internal reference in Market Intelligence, influencing strategic decisions through data and analysis.
Requirements
What you’ll need- Bachelor's degree in Business Administration, Economics, Engineering, Statistics, Mathematics or related fields;
- Solid experience in Market Intelligence, Commercial Intelligence, BI or related areas;
- Experience with strategic analyses, market studies and competitive mapping;
- Experience supporting commercial areas and building data-driven narratives;
- Advanced knowledge of data analysis and visualization tools (Power BI, Tableau, Looker or similar);
- Ability to define analytical methodologies, key indicators and segmentation models;
- Experience in leadership and team development;
- Strong analytical skills combined with strategic business vision;
- Experience in strategic projects, special studies or innovation initiatives;
- Experience with pricing, including product pricing, occupancy analysis, market behavior and revenue budgeting;
- Clear, objective and executive-level communication skills, including presentations to senior leadership;
- Ability to work cross-functionally and influence multiple areas across the organization;
- Experience or strong familiarity with applying Artificial Intelligence to data analysis, insight generation, process automation and decision support;
- Mindset oriented to innovation, continuous improvement and strategic use of AI to enhance the team's impact;
- Experience applying AI in business, analytics or market intelligence projects.
Benefits
Comp & perks- On-site cafeteria or meal allowance (depending on the work model: remote, hybrid or on-site)
- Health insurance
- Transportation voucher or parking
- Private pension plan
- Profit-sharing program
- Extended maternity and paternity leave
- TotalPass
- Access to Uniglobo, a training platform offered by TV Globo for affiliates
- GZH digital subscription
- Membership in the Subscriber Club, offering exclusive discounts and benefits across categories such as dining and entertainment
- Opportunity to join ARBS (RBS Group Employee Association), which provides various partnerships and discounts