VIP CRM Manager
Growe
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
JuniorMid-Level
About the role
- Prepare a strategic monthly calendar for Casino and Sports customers;
- Analyze player behaviours and create segmentations and personalized offers;
- Plan, execute, and optimize campaigns for upselling, retention, and reactivation;
- Collaborate with content, design, and product teams to deliver promotions;
- Manage communications across email, SMS, push notifications, and in-app messages;
- Identify key sports and casino events and align them to promotions;
- Track and report key performance metrics (retention, reactivation, churn, ARPU, campaign conversion);
- Perform A/B testing and hypothesis testing to improve CRM performance.
Requirements
- 2+ years of experience in a CRM within the iGaming industry;
- Experience managing VIP segments and executing high value retention strategies;
- Proficiency in CRM tools, marketing automation platforms, and performance tracking tools;
- Experienced in data analysis and translating insights into actionable strategies for CRM initiatives;
- Advanced English level;
- A good understanding of player behavior is a strong advantage.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
data analysisA/B testinghypothesis testingcampaign optimizationperformance tracking
Soft skills
collaborationcommunicationstrategic planning