Salary
💰 $67,000 - $100,000 per year
About the role
- Oversee all aspects of in-center activations and event logistics across Grifols plasma donation centers
- Ensure seamless execution and an enhanced donor experience
- Align activation strategies with center-specific needs and ensure brand consistency
- Track center performance and oversee marketing impact at center level
- Visit donation centers to assess local needs, gather insights, and ensure alignment with engagement strategies
- Develop initiatives aligned with local insights to achieve goals
- Work closely with center managers to tailor marketing efforts to local needs
- Support and provide hands-on execution of in-center marketing activities
- Identify, prospect, negotiate and manage relationships with local business alliances and third-party providers
- Activate and validate contingency/special plans on demand
- Work closely with operations to support centers effectively
- Oversee a portfolio of 21 to 37 centers and travel up to 50% (minimum 4-8 visits/month)
Requirements
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (required)
- Specialized training in Field Marketing, Brand Activation, or Customer Engagement Strategies (preferred)
- Advanced degrees or certifications in relevant areas (preferred)
- 4+ years of previous experience in field marketing, event management, or local activations
- Experience in healthcare, pharmaceutical, or multi-location retail industries (plus)
- Experience engaging and managing third-party providers (preferred)
- Advanced data management, execution, and conclusion of analysis (Analytical Skills)
- Critical thinking and openness to change
- Results-oriented with agile decision-making
- Persuasion, influence and negotiation skills
- Leadership and teamwork abilities
- Effective verbal and written communication
- Dynamism, energy, adaptability and flexibility
- Commitment to learning and continuous improvement
- Ability and willingness to travel up to 50% (minimum 4-8 center visits per month)
- Ability to oversee a portfolio of 21 to 37 centers