Director, Campaign Management, Retail & Commerce Networks
Acxiom
Director, Market Research and Intelligence
Great Minds
full-time
Posted on:
Location Type: Remote
Location: Remote • District of Columbia • 🇺🇸 United States
Visit company websiteSalary
💰 $173,000 - $189,000 per year
Job Level
Lead
Tech Stack
PythonTableau
About the role
- Shapes and manages a market research agenda aligned to GTM business goals to guide Marketing and Sales efforts.
- Designs and executes primary and secondary research and converts findings into concise briefs, dashboards, and leadership readouts; evangelizes relevant, actionable narratives that drive decisions and trade-offs.
- Provides rapid analysis on industry developments and competitor moves that affect business, marketing, and sales strategy; advises leaders on implications and recommended actions.
- Works closely with Enterprise Strategy, Government Relations and Policy, and Product Research & Validation (R&V) to curate a single, trusted view of the market and customer.
- Uses a mixed-methods toolkit—conjoint/MaxDiff for feature prioritization; Van Westendorp or Gabor-Granger for pricing; qualitative/quantitative studies to recommend packaging and sampling strategies.
- Selects and manages partners, platforms, and panels; upholds privacy/consent and research ethics; standardize templates, QA, and knowledge management.
- Coaches a small team and cross-functional contributors; elevates the organization’s research culture; builds repeatable playbooks that improve quality and speed.
- Tracks how insights change outcomes (e.g., win-rate lift in target segments, stronger adoption/retention, campaign performance deltas).
Requirements
- 7+ years in market/consumer research, insights, or market intelligence—ideally in K–12 curriculum/assessment/edtech; 5 years of managing a team or leading the research agenda.
- Proven depth in quantitative and qualitative methods in support of marketing and product development (survey design, conjoint/MaxDiff, pricing research, segmentation, win–loss, moderated studies).
- Strong storytelling and data visualization; confident presenting to executives and aligning cross-functional teams.
- Hands-on experience with research & BI tools (e.g., Qualtrics/SurveyMonkey/Alida, Excel/Sheets, Tableau/Power BI; SPSS/R/Python a plus).
- Experience building/managing an insight panel/community and third-party research vendors.
- Working knowledge of K–12 buying groups, state adoption cycles, policy/funding context, and educator needs.
- Excellent project management; able to prioritize and deliver multiple workstreams on time and on budget.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
market researchprimary researchsecondary researchquantitative methodsqualitative methodssurvey designconjoint analysisMaxDiffpricing researchsegmentation
Soft skills
storytellingdata visualizationproject managementcoachingcross-functional collaborationcommunicationleadershipanalytical thinkingstrategic thinkingproblem-solving
