Gray Media

Executive

• Consult with business owners to develop and implement marketing strategies
• Meet or exceed sales expectations and managing a book of business
• Learn and master Gray Digital Media's advertising products
• Develop and maintain strong client relationships
• Design and present custom marketing proposals
• Collaborate with internal departments for client campaigns

Media Executive

Director

• Own the overall programmatic media buying strategy across multiple digital channels, including display, online video, CTV/OTT, streaming audio, native, gaming, and digital out-of-home.
• Lead a high-volume programmatic operation responsible for managing thousands of campaigns and significant monthly media spend.
• Establish best practices around campaign execution, optimization, measurement, and reporting.
• Drive innovation by evaluating new technologies, inventory sources, data partnerships, and emerging advertising solutions.
• Serve as the organization's programmatic subject matter expert and strategic advisor.
• Lead, mentor, and develop a team of 15+ programmatic buyers, strategists, and specialists.
• Collaborate with sales, product, and executive leadership teams to develop differentiated programmatic solutions.
• Analyze performance trends and translate data into actionable insights for internal teams and clients.

Director of Programmatic Media Buying

SEO Marketing

• Serve as the team’s Search Engine Optimization/Artificial Intelligence Optimization (SEO/AIO) product expert, with knowledge of both organic and local SEO, and how AI is changing the search landscape.
• Provide excellent customer service as the liaison between sales teams and third-party digital partners.
• Monitor the onboarding and ongoing fulfillment of SEO campaigns to ensure timely and accurate implementation by our digital partners, with emphasis on premier-level accounts.
• Ensure campaign revisions are fully communicated with our digital partners and executed with 100% accuracy.
• Troubleshoot technical issues that could potentially delay SEO campaign launches, such as access to a client’s CMS and Google platforms.
• Interpret SEO strategy documents and performance reports for Regional Sales Specialists and Premier Sales Specialists and collaborate with the Premier Sales team on strategy presentations.
• Create materials for internal teams and potential clients to simplify SEO.
• Maintain processes and best practices; and provide suggestions to leadership on improvement opportunities.

SEO Strategist

Marketing

• Assist in digital revenue growth through programmatic buying and supporting Gray Digital Media’s client expectations.
• Focus on identifying target audiences, managing large budgets in real-time bidding environments, and providing internal insight on digital campaign reporting.
• Displays advanced knowledge of DSP platforms and features.
• Effectively monitor pacing and performance for assigned markets, ensuring campaign KPIs and benchmarks are met within budget requirements.
• Suggest optimization and budget strategies according to key performance indicators and internal reporting.
• Constantly monitors and manages programmatic build/revision/QA/Comments queue.
• Helps team members with troubleshooting and communication.
• Actively contributes to the development of training documents and new hire trainings for both Ad Ops and Sales teams.

Programmatic Media Buyer – Setup

QA Engineer

• The Digital QA Analyst validates the quality, functionality, accessibility, and reliability of digital products across web, mobile, connected TV, APIs, data feeds, and internal systems.
• You’ll partner closely with Product Owners, developers, and business stakeholders to confirm that what we build meets requirements, holds up under real-world use, and is genuinely ready for release.
• Design, plan, and execute testing activities across web, mobile, connected TV (CTV), APIs, data feeds, and internal platforms to ensure products meet quality and business expectations.
• Collaborate with Product Owners, developers, and stakeholders throughout the software development lifecycle to clarify requirements, identify risks, and improve overall product quality.
• Create and maintain test strategies, test cases, regression suites, and documentation while prioritizing testing efforts based on risk, complexity, user impact, and release timelines.
• Identify, document, and validate defects through resolution, providing clear communication on testing status, release readiness, and potential risks.
• Contribute to continuous improvement initiatives by analyzing quality trends, supporting efficient QA processes, and helping expand test automation coverage where it provides the greatest value.

Digital QA Analyst

Support Engineer

• Deploy and manage streaming hardware, including Edge Encoders and GPIO-based workflows.
• Configure and support SCTE-104/35 metadata insertion systems (e.g., Middleman, Crystal)
• Provide Tier-2 support for streaming issues escalated from the Digital Support team.
• Support Connected TV (CTV) Desk operations including VMIX integration and automation tools.
• Monitor and troubleshoot FAST and Direct-To-Consumer (DTC) distribution systems.
• Support various Master Control Systems and traditional broadcast systems.
• Assist in the rollout of new Streaming infrastructure projects and initiatives.

Media Executive

Director of Programmatic Media Buying

SEO Strategist

Programmatic Media Buyer – Setup

Digital QA Analyst

Streaming Support Engineer – Tech