Gray Media

Customer Support

• Assist in building, launching, and maintaining paid media campaigns across platforms such as Google Ads, Meta, YouTube, LinkedIn, and Bing platforms.
• Support keyword research, audience setup, ad copy uploads, and creative trafficking
• Help with budget tracking and ensuring campaigns align with spend targets
• Implement basic optimizations under guidance from Paid Media Specialists
• QA campaigns for accuracy
• Stay up-to-date on paid media platform changes and best practices

Paid Media Support Specialist

Business Analyst

• Establish and maintain integrations between first- and third-party data sources, ensuring accuracy and reliability.
• Implement strategies, processes, and monitoring tools to ensure data integrity and consistency.
• Develop and maintain pipelines that clean, structure, and prepare data for analysis and visualization.
• Support dashboards and reports that turn complex data into actionable insights for news teams.
• Identify opportunities to optimize data workflows and proactively recommend solutions that improve efficiency and decision-making.

Data Solutions Analyst

Marketing

• Assisting in digital revenue growth through programmatic buying and supporting Gray Digital Media’s client expectations.
• Identifying target audiences, managing large budgets in real-time bidding environments, and providing internal insight into digital campaign reporting.
• Displaying advanced knowledge of DSP platforms and features.
• Effectively monitoring pacing and performance for assigned markets, ensuring campaign KPIs and benchmarks are met within budget requirements.
• Suggesting optimization and budget strategies according to key performance indicators and internal reporting.
• Constantly monitoring and managing programmatic build/revision/QA/Comments queue.
• Helping team members with troubleshooting and communication.
• Actively participating in team meetings and Slack conversations.
• Displaying excellent internal and external communication skills and is effective in helping clients and internal stakeholders understand processes and performance.
• Actively contributing to the development of training documents and new hire trainings for both Ad Ops and Sales teams.

Digital Programmatic Media Buyer – Setup

Scrum Master

• Facilitate Scrum ceremonies including sprint planning, daily stand-ups, sprint reviews, and retrospectives.
• Coach teams on Scrum principles, Agile values, and continuous improvement.
• Help teams remove impediments and manage dependencies.
• Work with Product Owners to support backlog refinement and sprint readiness.
• Promote transparency, accountability, and healthy team dynamics.
• Track team metrics to improve predictability and support roadmap and initiative planning.
• Create Jira dashboards and reports that provide clear delivery insights for leadership.
• Administer and configure Jira projects, boards, workflows, and permissions.
• Create and manage reports and filters for teams and stakeholders.
• Assist teams with Jira questions, troubleshooting, and process improvements.