Programmatic Media Buyer – Setup

Gray Media

Digital Programmatic Media Buyer assisting in digital revenue growth through programmatic buying. Focused on managing large budgets and reporting for Gray Digital Media.

Posted 7/1/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $43,888 - $55,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in programmatic digital marketing, including DSP platform management, budget optimization, and data analysis. Proficient in utilizing tools like Google Analytics and Excel to drive digital revenue growth and meet campaign KPIs.

Highest-signal resume keywords

Programmatic Digital MarketingDSP Platform ManagementExcel Power UserGoogle AnalyticsData Visualization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Programmatic BuyingReal-Time BiddingBudget ManagementCampaign ReportingPixel CreationGoogle Tag ManagerData ActivationOptimization StrategiesKPI MonitoringQA Processes

Soft Skills

Team PlayerAdaptabilityDeadline ManagementCommunicationTroubleshooting

Industry Keywords

Digital Revenue GrowthTarget Audience IdentificationHigh-Volume EnvironmentPerformance BenchmarksTraining Development

About the role

Key responsibilities & impact

Assist in digital revenue growth through programmatic buying and supporting Gray Digital Media’s client expectations.
Focus on identifying target audiences, managing large budgets in real-time bidding environments, and providing internal insight on digital campaign reporting.
Displays advanced knowledge of DSP platforms and features.
Effectively monitor pacing and performance for assigned markets, ensuring campaign KPIs and benchmarks are met within budget requirements.
Suggest optimization and budget strategies according to key performance indicators and internal reporting.
Constantly monitors and manages programmatic build/revision/QA/Comments queue.
Helps team members with troubleshooting and communication.
Actively contributes to the development of training documents and new hire trainings for both Ad Ops and Sales teams.

Requirements

What you’ll need

3-5 years in buy-side programmatic digital marketing experience, including daily work in a DSP.
Excel power user (pivot tables, VLOOKUP, INDEX MATCH, charts, etc)
Experience with Google Analytics, pixel creation and implementation, and Google Tag Manager.
Data visualization and first-party data activation experience.
Team Player
Thrives in a high-volume, fast-paced environment
Ability to meet multiple deadlines in a deadline-driven environment
Handles change easily.

Benefits

Comp & perks

Comprehensive Medical(Rx), Dental and Vision Coverage
Health Savings Account with Company contributions
Flexible Spending Account
Employer-paid life and disability benefits
Paid parental leave benefits
Adoption and Surrogacy Benefits
401(k) Plan, including matching and profit-sharing contributions
Employee Assistance Program
Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
Paid Time Off, including Relocation PTO