Director of Programmatic Media Buying

Gray Media

Director of Programmatic Media Buying leading digital media strategies at Gray Media. Responsible for overseeing programmatic campaigns and managing a high-performing team.

Posted 7/10/2026full-timeRemote • 🇺🇸 United StatesLead💰 $120,000 - $160,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in programmatic media buying strategy across various digital channels, with a strong focus on campaign execution, optimization, and team leadership. Proven ability to analyze performance data and drive innovation in programmatic advertising solutions.

Highest-signal resume keywords

Programmatic AdvertisingTeam LeadershipThe Trade DeskCampaign OptimizationData Analysis

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Digital MediaProgrammatic BuyingAudience TargetingAttribution StrategiesMeasurement StrategiesOptimization StrategiesHigh-Volume Campaign ManagementScalable Process DevelopmentOperational Efficiency ImprovementComplex Campaign Workflows

Soft Skills

Analytical SkillsCommunication SkillsLeadership SkillsMentoring Skills

Tools & Technologies

Enterprise DSP Platforms

Industry Keywords

Programmatic Media BuyingDigital ChannelsCampaign ExecutionInnovation in AdvertisingPerformance Trends

About the role

Key responsibilities & impact

Own the overall programmatic media buying strategy across multiple digital channels, including display, online video, CTV/OTT, streaming audio, native, gaming, and digital out-of-home.
Lead a high-volume programmatic operation responsible for managing thousands of campaigns and significant monthly media spend.
Establish best practices around campaign execution, optimization, measurement, and reporting.
Drive innovation by evaluating new technologies, inventory sources, data partnerships, and emerging advertising solutions.
Serve as the organization's programmatic subject matter expert and strategic advisor.
Lead, mentor, and develop a team of 15+ programmatic buyers, strategists, and specialists.
Collaborate with sales, product, and executive leadership teams to develop differentiated programmatic solutions.
Analyze performance trends and translate data into actionable insights for internal teams and clients.

Requirements

What you’ll need

8+ years of experience in digital media, programmatic advertising, or ad technology.
5+ years of experience leading programmatic teams or digital media operations.
Proven experience managing teams of 15+ employees.
Extensive experience operating in a high-volume programmatic environment with complex campaign workflows.
Advanced knowledge of enterprise DSP platforms, particularly The Trade Desk.
Strong understanding of programmatic buying, audience targeting, attribution, measurement, and optimization strategies.
Demonstrated ability to build scalable processes and improve operational efficiency.
Strong analytical, communication, and leadership skills.

Benefits

Comp & perks

Comprehensive Medical(Rx), Dental, and Vision Coverage
Health Savings Account with Company contributions
Flexible Spending Account
Employer-paid life and disability benefits
Paid parental leave benefits
Adoption and Surrogacy Benefits
401(k) Plan, including matching and profit-sharing contributions
Employee Assistance Program
Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
Paid Time Off, including Relocation PTO