Marketing Manager II, Lifecycle and CRM
Care.com
Product Marketing Associate
GoTo Group
full-time
Posted on:
Location Type: Office
Location: Jakarta • 🇮🇩 Indonesia
Visit company websiteJob Level
JuniorMid-Level
About the role
- Define and lead the marketing campaign for liquidity and insurance products that align with business objectives and effectively address key problem statements and connect to users.
- Ensure strong campaign performance across platforms, including in-app metrics (e.g., CTR for CRM) and external engagement (%ER).
- Understand and analyze data and insight to understand what’s working and where improvement is needed to ensure alignment with stream-level strategies and objectives.
- Drive collaboration with teams such as CRM, Creative, Brand, and CX to ensure smooth implementation and execution for all funnels (lower to upper funnel).
- Coordinate with agencies and partners to ensure the timely delivery of campaign materials.
- Support the Marketing Lead in making sure campaigns match business goals.
- Work closely with internal teams and external partners to turn ideas into real results that empower Indonesians to manage their finances with confidence.
Requirements
- Bachelor’s degree in Business, Marketing, Communications, or a related field from a reputable university; equivalent hands-on marketing experience encouraged to apply.
- 2+ years of proven experience in marketing, brand management, or product marketing, preferably with a background in consumer goods, fintech, or leading tech companies.
- Fluent in English, able to present ideas clearly, inspire confidence, and build strong relationships across levels.
- Strong track record in building and executing marketing strategies that drive brand awareness, user engagement, and business growth.
- Demonstrated ability to partner effectively with diverse teams, including Business, CRM, CX, Brand, Creative, and Research, while also being comfortable working independently.
- Skilled at using data, consumer research, and social media insights to shape strategies, evaluate performance, and identify growth opportunities.
- Thrives in a fast-paced, dynamic environment with a proactive, "can-do" mindset and a passion for continuous learning.
Benefits
- Post a Job Affiliates ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs Account GoTo Group Website LinkedIn All Job Openings GoTo is the largest technology group in Indonesia, combining on-demand, e-commerce and financial services through the Gojek, Tokopedia and GoTo Financial brands. It is the first platform in Southeast Asia to host these three essential use cases in one ecosystem, capturing a majority of Indonesian consumer household expenditure. 10,000+ employees Product Marketing Associate 18 minutes ago 🏢 Jakarta – Onsite ⏰ Full Time 🟢 Junior 🟡 Mid-level 🎁 Product Marketing Apply Now Check Resume Score ☆ Save ☑️ Mark as applied ❌ Hide Report problem 📋 Description
- Define and lead the marketing campaign for liquidity and insurance products that align with business objectives and effectively address key problem statements and connect to users.
- Ensure strong campaign performance across platforms, including in-app metrics (e.g., CTR for CRM) and external engagement (%ER).
- Understand and analyze data and insight to understand what’s working and where improvement is needed to ensure alignment with stream-level strategies and objectives.
- Drive collaboration with teams such as CRM, Creative, Brand, and CX to ensure smooth implementation and execution for all funnels (lower to upper funnel).
- Coordinate with agencies and partners to ensure the timely delivery of campaign materials.
- Support the Marketing Lead in making sure campaigns match business goals.
- Work closely with internal teams and external partners to turn ideas into real results that empower Indonesians to manage their finances with confidence. 🎯 Requirements
- Bachelor’s degree in Business, Marketing, Communications, or a related field from a reputable university; equivalent hands-on marketing experience encouraged to apply.
- 2+ years of proven experience in marketing, brand management, or product marketing, preferably with a background in consumer goods, fintech, or leading tech companies.
- Fluent in English, able to present ideas clearly, inspire confidence, and build strong relationships across levels.
- Strong track record in building and executing marketing strategies that drive brand awareness, user engagement, and business growth.
- Demonstrated ability to partner effectively with diverse teams, including Business, CRM, CX, Brand, Creative, and Research, while also being comfortable working independently.
- Skilled at using data, consumer research, and social media insights to shape strategies, evaluate performance, and identify growth opportunities.
- Thrives in a fast-paced, dynamic environment with a proactive, "can-do" mindset and a passion for continuous learning. Apply Now 📊 Resume Score Upload your resume to see if it passes auto-rejection tools used by recruiters Check Resume Score Similar Jobs Product Marketing Specialist July 29 Stockbit 501 - 1000 Website LinkedIn All Job Openings Design compelling narratives for products in Jakarta, focusing on marketing strategies and user connection. 🏢 Jakarta – Onsite 💰 $35M Series C on 2021-01 ⏰ Full Time 🟡 Mid-level 🟠 Senior 🎁 Product Marketing Search More Product Marketing Jobs Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search Jobs by industry Search jobs by city Search jobs by state Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search H1B visa jobs Search Skilled Worker Visa jobs in the UK Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Companies Hiring Remote in the United States Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy and terms of service Job board SEO course Jobs by Country Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote devops jobs Remote executive assistant jobs Remote product designer jobs Remote QA engineer jobs Remote recruiter jobs Remote sales jobs Remote SDR jobs Remote software engineer jobs Remote UX researcher jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs (no experience required) Remote junior jobs (1-3 years of experience) Digital nomad jobs High paying remote jobs Legitimate and real work from home jobs Remote jobs with no degree required
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing campaign managementdata analysisuser engagement metricsbrand managementproduct marketingconsumer researchsocial media insightsmarketing strategy executionperformance evaluation
Soft skills
communicationcollaborationrelationship buildingindependent workproactive mindsetcontinuous learninginspirationadaptability
Certifications
Bachelor’s degree in BusinessBachelor’s degree in MarketingBachelor’s degree in Communications
