Job Level
Senior
About the role
- Drive go-to-market strategy for new product launches.
- Partner with country integrated marketing leads to execute on GTM strategies.
- Partner across all marketing functions to align marketing timing with country launch timelines.
- Monitor and report on early customer perception and feedback on new product launches.
- Spearhead product positioning and messaging for new product launches, grounded in brand principles and market insights.
- Build cross-functional partnership and operational alignment across diverse teams including Product Management, Insights, Design, Brand, and Customer Experience.
- Articulate product value to customers across channels in a way that builds loyalty and drives outsized impact.
- Define user segments and create tailored campaigns for key customer personas.
- Develop deep understanding of customer needs through surveys, interviews, and analysis of product usage data to build messaging that resonates deeply
Requirements
- 2+ years experience in Product Marketing, with demonstrated expertise in launching new products and driving early customer growth, adoption, and engagement.
- Deep experience managing mobile marketing campaigns (push, SMS, in-app channels) using modern marketing and CRM tools.
- Demonstrated ability of creating and communicating effective go-to-market (GTM) plans and project management across cross-functional teams through execution.
- Comfortable working in a fast-paced, dynamic environment with distributed teams.
- Capable consumer of modern analytics tools; strong ability to translate data into actionable insights.
- Strong writing skills and careful attention to detail.
- Natural problem solver and thoughtful marketer.
- Self-started, solution-oriented, and can-do attitude.
- Understanding of the global digital lending/ banking and/or consumer mobile ecosystem (preferred).
- Hands-on experience launching and scaling products for developing markets (preferred)