Talent Sourcing Specialist
Agero, Inc.
Job Level
Mid-LevelSenior
About the role
- Manage Modo Social Casino’s CRM strategy focused on driving retention KPIs, reducing player churn, and reactivating lapsed users.
- Monitor and analyze CRM performance metrics; provide actionable insights and regular reporting to inform strategic adjustments and improve ROI.
- Develop and execute CRM campaigns, including ad hoc and automated retention campaigns tailored to enhance player engagement.
- Collaborate with marketing, product, and platform teams to create cohesive user journeys, integrating CRM touchpoints within the overall customer experience.
- Oversee promotional setup: campaign ideation and creation, bonus configurations, creative requests, and performance reporting.
- Cultivate deep expertise in Modo’s marketing technology stack, including Back Office systems, Optimove, and Amplitude, to maximize campaign effectiveness and data utilization.
Requirements
- Bachelor’s degree in Marketing or related field, or equivalent work experience.
- 3+ years of experience, preferably in the casino gaming or social gaming industry.
- Proven experience in executing and scaling CRM campaigns that drive measurable outcomes.
- Strong analytical skills with the ability to interpret CRM performance data and adjust tactics accordingly.
- Proficiency with CRM tools and email service providers; experience with A/B testing, segmentation, and automation.
- Experience with Optimove is highly valued.
- Strong project management skills with an ability to prioritize and meet deadlines in a fast-paced environment.
