Senior Product Manager – New Products
Jerry
Director, Brand Marketing
Good Inside
full-time
Posted on:
Origin: • 🇺🇸 United States • New York
Visit company websiteSalary
💰 $175,000 - $190,000 per year
Job Level
Lead
About the role
- Ownership and accountability for consistent tone, messaging, and visual identity across all marketing touch points.
- QA copy, design, marketing LPs, and emails for brand alignment, accuracy, and creative excellence
- Partner with paid media, lifecycle, social, and SEO teams to ensure brand-aligned storytelling
- Distinguish, document, and evolve the Good Inside voice vs. Dr. Becky’s voice, ensuring both are applied consistently and appropriately
- Develop and optimize creative and copy testing processes to improve performance while maintaining brand integrity
- Collaborate closely with the content team to ensure tonal and creative consistency across podcasts, membership content, and marketing campaigns
- Manage and mentor a team including a Marketing Copywriter, Marketing Designer, Senior Manager of Marketing Creative Operations
- Build processes, guidelines, and review systems to ensure consistency and quality at scale
Requirements
- 8+ years in brand, content, or creative direction roles, ideally in a consumer-facing brand
- You’re right-and-left brained; deeply creative with a passion for storytelling through data and proof of performance
- A writer or designer by trade, with exceptional editing and storytelling skills and a keen eye for visual identity
- Skilled in balancing brand integrity with performance marketing needs
- Strong creative judgment with a deep understanding of tone, brand positioning, and design principles
- Proven ability to manage and mentor cross-functional teams
- Comfortable toggling between strategic leadership and hands-on execution
- Experience partnering across growth, lifecycle, social, and content teams to deliver cohesive consumer experiences
- Highly organized, detail-oriented, and quality-obsessed
