Senior E-Commerce Business Analyst – Strategy Specialist
Nestle
Magento
Head of Digital Experience and Growth
Vanguard
full-time
Posted on:
Location: North Carolina, Pennsylvania • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Define and lead the digital experience and growth strategy, integrating UX, SEO/GEO, and personalization into a unified roadmap
- Manage a team of 20+, including people leaders, individual contributors, and vendor partners
- Drive acquisition and CX performance metrics (e.g., organic traffic, AI visibility, dCSAT, test-and-learn velocity)
- Translate business goals into prioritized agile digital initiatives leveraging the double diamond framework
- Leverage technologies and audience insights to unlock real-time personalization and orchestrated journeys
- Stay ahead of search trends, GenAI/LLM evolution, and content discoverability
- Serve as strategic thought partner to leaders across Marketing, Product, Technology, and Design
- Influence senior stakeholders with strong narrative skills and strategic storytelling
Requirements
- 10+ years in digital strategy, CX/UX leadership, or growth marketing; agency plus in-house experience highly preferred
- Deep knowledge of SEO, UX, content strategy, omnichannel journeys, and experimentation frameworks; fluency in data-driven decision making
- Familiarity with AI search, GenAI, and emerging customer journey models (e.g., chat agents, zero-click)
- Strong communicator and persuasive storyteller; you craft strategy and gain cross-org buy-in
- Fluent in Marketing technologies like Adobe Experience Platform, CDPs, AJO, working tools like Jira and Figma, and agile collaboration
- Curious, collaborative, and customer-obsessed; you balance long-term vision with tactical delivery
