Good Inside

Director

• Own 1:1 services as a business line: pricing, packaging, and new offer design. Plan and scale this from the current early positive signals into a significant business for Good Inside.
• Partner with the coaching team on capacity planning and quality, and own the growth and revenue side of the business.
• Identify and stand up adjacent revenue streams that follow the same model (new service formats, upsell paths, session-based offerings).
• Own reporting and forecasting for 1:1 and related revenue lines: conversion, upgrade rates, retention, and unit economics. Bring rigor and accountability to a nascent but high-potential channel.
• Partner cross-functionally with product, engineering, content, finance and functions throughout the organization to stand up and scale new opportunities.
• Source, pitch, and close enterprise and institutional partnerships (D2C businesses, healthcare systems, school districts, employers) seeking evidence-based parenting support at scale.
• Own the full deal cycle from outreach through signed agreement, working with legal, finance, and ops to structure pricing and delivery models.
• Build and manage a pipeline of enterprise opportunities, bringing the same rigor and forecasting discipline used on the 1:1 side.

Director of Emerging Business

Account Executive

• Lead end-to-end B2B sales cycles, from prospecting and outreach through contract negotiation and close.
• Work closely with Marketing, Product, and Content teams to develop compelling B2B materials, case studies, and proposals that speak to institutional buyers and demonstrate Good Inside’s impact.
• Own the full B2B pipeline, build and maintain a healthy funnel, track key metrics, and report on revenue performance and forecast accuracy to senior leadership.
• Oversee onboarding, account management, and renewals for key accounts, ensuring partners successfully integrate Good Inside content and renew and expand their engagement over time.
• Collaborate with the leadership team to refine our B2B go-to-market strategy, define ideal customer profiles, and develop scalable sales playbooks.
• Use CRM tools to manage pipeline, track outreach activity, and surface actionable insights that inform sales strategy.
• Support exploration of new verticals, partnership models, and revenue opportunities, including co-branded programs, white-label content licensing, and group membership arrangements, to expand Good Inside’s B2B reach.

Product Marketing

• Turn Product Into Story: Translate roadmap into clear, compelling messaging for parents.
• Launch What We Build: Own go-to-market for features and content, shaping the narrative.
• Market Content Like a Product: Position offerings as differentiated and urgent.
• Sharpen the Message: Maintain tight, human messaging that aligns with product experience.
• Connect the Dots: Collaborate with various teams to bridge product development and external messaging.

Product Marketing Manager

Editor

• Own the editorial direction and content output for the Teen vertical.
• Define what Teen content gets made and ensure it gets made well.
• Partner with our Teen Expert, Dr. Sheryl, and Content Leadership.
• Write, edit, and produce tween and teen content for the Good Inside app.
• Oversee how Teen content integrates into the Good Inside product.
• Grow reach for Teen on social and identify opportunities to expand the audience.

Director of Emerging Business

Account Executive

Product Marketing Manager

Senior Editor – Vertical Lead, Tween & Teen