Good Inside

Marketing

• Own member lifecycle marketing across email and push, from onboarding to re-engagement to win-back
• Plan the member calendar to ensure timely, cohesive messaging across all lifecycle touchpoints
• Brief internal partners (creative, etc.) on campaign goals, key messaging, assets, and timelines
• Build lifecycle journeys and campaigns in Braze, including targeting, logic, and templates
• QA all campaigns end-to-end (copy, links, rendering, tracking) to ensure flawless execution across channels
• Launch and oversee various channels such as SMS and in-app messaging
• Optimize the end-to-end customer journey, using segmentation and behavioral data to create personalized, high-impact messaging flows
• Collaborate with product, member experience, and content teams to integrate relevant content, events, and features across lifecycle campaigns
• Work with creative teams to ensure campaigns are on-brand, actionable, and resonant with our audience
• Run A/B tests and utilize learnings to continuously improve performance
• Monitor key customer segments and proactively identify drop-off points and retention opportunities

Lifecycle Marketing Manager

Product Manager

• Own and optimize the end-to-end site experience, from landing page through checkout, to drive acquisition of the Good Inside membership.
• Partner cross functionally with Marketing, Social, Partnerships, and Brand teams to align growth strategies and maximize impact.
• Design and analyze experiments that uncover actionable insights and inform future growth opportunities.
• Monitor funnel performance and user behavior to identify friction points and prioritize high-leverage improvements.
• Define and manage analytics requirements, ensuring all growth initiatives are accurately tracked and measured.
• Establish ambitious KPIs and relentlessly track progress against goals.
• Present clear, compelling growth insights and recommendations to leadership.
• Stay on the cutting edge of growth strategies and technologies, always looking for new ways to expand reach and improve conversion.

Product Manager, Growth

Full-stack Engineer

• Good Inside is seeking a Contract Senior Software Engineer, Mobile for an expected 6-month engagement to deliver our AI-powered recommendations project.
• This project-focused contract role is responsible for delivering specific mobile features, with the Engineering Manager serving as the main point of contact for alignment on deliverables.
• Collaborate with product, ML, and backend teams as needed to implement AI-driven personalization in our mobile app.
• Develop clean, maintainable, and well documented Flutter code aligned with the defined project scope.
• Provide clear documentation of architectural decisions, implementation details, and handoff materials upon project completion.
• Provide input on feature scope and sequencing to support timely and successful delivery of the defined project deliverables.

Senior Software Engineer – Mobile

Producer

• Shape the vision and strategy: Define what expecting and new parents most need to hear in those first months and years. Build curricula, choose topics, and experiment with formats that meet parents where they are (midnight feeds, stroller walks, scrolling before nap ends).
• Guide expert talent: Manage and mentor experts, providing thoughtful feedback on scripts, content delivery, and social material.
• Bring podcasts to life: Partner with our podcast producer to craft episode lists, identify compelling guests, and bring conversations to life.
• Measure impact: Review engagement and retention metrics and identify opportunities to round out our offering.
• Grow the expert bench: Scout, evaluate, and onboard new talent—building a trusted, diverse team that reflects the wide spectrum of parenting experiences.

Senior Producer, Baby

Business Operations

• Lead and drive high-impact growth projects end‑to‑end - from ideation to execution and measurement.
• Diagnose growth and operational opportunities, propose hypotheses, and partner with Product, Marketing, Content, Finance, and Engineering to lead execution.
• Build scalable processes and dashboards to monitor performance and enable repeatable execution.
• Serve as a 'utility player,' stepping into cross-functional projects, removing blockers, and ensuring alignment and momentum.
• Provide structured analysis and decision support to leadership—clearly frame options, assess tradeoffs, and recommend next steps.
• Drive rigorous post-launch retrospective reporting and iterate on successful initiatives.
• Manage dependencies, stakeholders, and resources across multiple teams to accelerate outcomes.

Senior Manager, Growth Strategy, Business Ops

• Establish a center of excellence for podcast storytelling and production for Good Inside
• Collaborate with Head of Content on overarching podcast strategy, focused on driving audience reach and brand awareness
• Work hand in hand with talent to shape show formats and production approaches that suit individual styles and strengths
• Oversee guest strategy informed by editorial goals and performance insights
• Help shape strategy for paywalled content (e.g. bonus / ad-free episodes, etc) to drive podcast audience to Good Inside membership
• Own audio/video recording sessions from start to finish in coordination with our video production team (prep, scheduling, tech setup, releases, postproduction, etc)
• Coordinate remote and in-studio guest recordings
• Edit audio for pacing, clarity, and sound design; deliver polished final cuts for publishing
• Cut promotional assets for each episode, including trailers, sizzle reels, audiograms and social media clips
• Collaborate with the Sponsorship team on ad recording needs, ensuring accurate integration and timely delivery
• Collaborate with Marketing team to create house ads for Good Inside membership

Executive Producer, Podcasts

• End-to-End Web Feature Delivery: Lead planning, estimation, implementation, testing, and support for features spanning our web application, backend services, and supporting infrastructure.
• Web Client Development: Build and maintain high-performance, maintainable web experiences in React/Next.js with Tailwind, ensuring strong test coverage, accessibility, and performance across devices.
• Payment Infrastructure Leadership: Design, build, and operate secure, compliant payment flows and integrations at scale; proactively identify risks and drive roadmap improvements.
• Quality, Reliability & Observability: Embed testing at every layer (unit, integration, end-to-end); advocate for and implement observability best practices; help lead incident response and post-mortem processes.
• Technical Leadership: Mentor teammates, review code with an eye toward long-term maintainability, and help set engineering standards and best practices for the web stack.

Senior Full Stack Engineer

Social Media Manager

• Own social design and bring Good Inside and Dr. Becky to life across Instagram, TikTok, YouTube, and more
• Craft compelling, thumb-stopping social-first visual content including static posts, carousel posts, Stories, YouTube thumbnails, and more
• Translate written psychological concepts and ideas into clear, on-brand social media-friendly visuals optimized for each platform
• Regularly experiment with new creative directions for social media content
• Partner with Brand & Design teams and collaborate with content and marketing teams to keep visual identity sharp and consistent
• Apply feedback and implement revisions or edits efficiently to keep pace with fast-moving social media
• Report to the Senior Social Media Manager and onboard/collaborate regularly with the in-house Designer

Graphic Designer, Social Media

General Counsel

• Lead Commercial Contracting – Draft, review, and negotiate partnership agreements, vendor contracts, and licensing deals
• Policy Development – Own and maintain Terms of Service, Privacy Policy, and other customer-facing legal documents
• Regulatory Compliance – Advise on FTC compliance and other regulatory matters; ensure marketing and product initiatives are aligned
• Intellectual Property – Manage trademark filings, copyright protection, takedown requests; oversee portfolio maintenance
• Data Compliance – Partner with product and engineering on privacy and AI-related data use matters
• Cross-Functional Support – Provide quick-turn guidance on marketing copy, product features, and partnership opportunities
• Outside Counsel Management – Coordinate with specialized counsel on complex IP, M&A, or advanced data privacy matters; ensure efficient and cost-effective use of external resources
• Reporting – Hybrid role reporting to the Head of Finance & Business Operations

In-House Counsel

Brand Manager

• Ownership and accountability for consistent tone, messaging, and visual identity across all marketing touch points.
• QA copy, design, marketing LPs, and emails for brand alignment, accuracy, and creative excellence
• Partner with paid media, lifecycle, social, and SEO teams to ensure brand-aligned storytelling
• Distinguish, document, and evolve the Good Inside voice vs. Dr. Becky’s voice, ensuring both are applied consistently and appropriately
• Develop and optimize creative and copy testing processes to improve performance while maintaining brand integrity
• Collaborate closely with the content team to ensure tonal and creative consistency across podcasts, membership content, and marketing campaigns
• Manage and mentor a team including a Marketing Copywriter, Marketing Designer, Senior Manager of Marketing Creative Operations
• Build processes, guidelines, and review systems to ensure consistency and quality at scale