Product Marketing Manager

Good Inside

Product Marketing Manager at Good Inside, focusing on transforming parenting with tech. Collaborate across teams to create compelling narratives for parent-focused digital and content products.

Posted 6/30/2026full-timeNew York City • New York • 🇺🇸 United StatesMid-LevelSenior💰 $140,000 - $155,000 per yearWebsite

About the role

Key responsibilities & impact

Turn Product Into Story: Translate roadmap into clear, compelling messaging for parents.
Launch What We Build: Own go-to-market for features and content, shaping the narrative.
Market Content Like a Product: Position offerings as differentiated and urgent.
Sharpen the Message: Maintain tight, human messaging that aligns with product experience.
Connect the Dots: Collaborate with various teams to bridge product development and external messaging.

Requirements

What you’ll need

4–6 years of experience in product marketing, content marketing, or growth marketing
Experience partnering closely with Product teams on feature launches
Strong messaging and positioning skills - you can turn complexity into clarity
Comfortable working in fast-moving, ambiguous environments
Highly organized and proactive - you don’t wait to be handed a brief
Deeply collaborative and low-ego
Data-informed - you care about performance and iteration
Excited about building a category-defining consumer brand
Bonus if you have experience in subscription businesses
Working knowledge of analytics/dashboards like Amplitude or Looker/Omni
Have worked in content-driven or community-driven products
Have experience marketing both technology and media/content

Benefits

Comp & perks

Company Equity
Comprehensive benefits package
401k + Company match
Time off to recharge
Hybrid work environment
A high-ownership, high-performance, high-collaboration culture

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Product MarketingContent MarketingGrowth MarketingMessaging and PositioningAnalytics Knowledge

Soft Skills

Highly OrganizedProactiveCollaborativeLow-EgoComfortable in Ambiguous Environments