SEO & Paid Search Specialist
B&G Foods Inc.
SEO & Paid Search Specialist
B&G Foods Inc.
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $58,575 - $97,625 per year
Job Level
Mid-LevelSenior
About the role
- Implement comprehensive SEO strategies to drive organic traffic and improve search rankings for B&G websites
- Optimize site structure, metadata, headings, and content for search visibility
- Optimize on-page SEO by improving meta tags, headings, content, and internal linking for better visibility and ranking
- Responsible for managing SEO activities such as content strategy, link building and keyword strategy to increase rankings on search networks and to enhance domain authority
- Perform regular SEO audits to identify and resolve issues that impact site performance, such as site speed, mobile optimization, and crawl errors
- Generate and present regular SEO reports with actionable insights and recommendations to improve outcomes and ROI
- Monitor, track, and analyze SEO performance using tools like Google Analytics, SEMrush, Screaming Frog, Bright Local, Google Tag Manager, and Google Search Console
- Conduct in-depth keyword research to identify high-value keywords and opportunities for content optimization
- Stay current with SEO trends and algorithm updates to ensure strategies are in line with industry best practices
- Perform keyword research and competitive analysis to identify strengths, weaknesses, and opportunities to outperform competitors in search rankings
- Optimize content marketing efforts by aligning content with SEO strategies and ensuring it is optimized for target keywords and search intent
- Plan, execute, and optimize paid search campaigns across key retailer platforms
- Manage budgets, bids, and targeting to maximize ROAS
- Monitor campaign performance, generate regular reports, and recommend campaign changes for optimization
Requirements
- Bachelor's degree in business, digital marketing, or a related field is preferred
- Experience with consumer-packaged goods preferred
- 3 years+ of experience in Digital Merchandising within eCommerce preferred
- Strong SEO acumen and proficient in Excel
- Ability to work quickly and accurately in a fast-paced environment while handling many projects at once
- Proactive problem-solver who can identify and address root cause
- Manage tasks, hit deadlines, and communicate results with clarity
- Persuasive written and oral communicator
- Organized, detail oriented, and results focused
- Adaptable to change and self-motivated with an enthusiasm for learning, collaborative & team-oriented, comfortable with working across multiple functions
