Go Fish

Account Manager

• Serve as a primary client contact, leading communication, planning discussions, and performance reviews
• Build strong, trust-based relationships through strategic guidance and consistent delivery
• Lead client meetings, including performance reviews, strategic planning sessions, and quarterly business reviews
• Manage client expectations and proactively address questions, challenges, or opportunities
• Own the development and execution of integrated marketing strategies aligned with client goals
• Translate performance data into clear insights, recommendations, and optimization plans
• Identify opportunities to improve campaign performance and drive measurable results
• Oversee timelines, workflows, and deliverables across accounts, ensuring consistency and quality
• Lead the full lifecycle of complex marketing initiatives from initial discovery and strategic inception through to final execution and reporting, ensuring all deliverables meet high-quality standards and client objectives.
• Support budget pacing and ensure alignment between scope and execution
• Proactively identify risks and develop solutions to keep work on track
• Simultaneously oversee a diverse portfolio of workstreams, effectively prioritizing tasks and managing resources in a fast-paced environment to meet rigorous deadlines without sacrificing attention to detail.
• Partner with media, creative, SEO, public relations, social media and analytics teams to ensure cohesive strategy and execution
• Develop clear briefs that translate strategy into actionable direction for internal teams
• Ensure feedback is effectively communicated and implemented across all teams
• Provide guidance and mentorship to Account Coordinators and Account Strategists
• Support onboarding and development of junior team members
• Lead by example in communication, organization, and strategic thinking
• Ensure all deliverables are accurate, insight-driven, and aligned with client expectations
• Maintain high standards of quality across all outputs and communications

Senior Account Strategist

Social Media Manager

• Lead the strategic direction, optimization approach, and performance growth for a portfolio of primarily eCommerce and DTC clients
• Oversee paid social programs across platforms like Meta, TikTok, Pinterest, Reddit, Snapchat, and LinkedIn
• Help clients scale revenue, improve efficiency, and evolve acquisition strategies through structured testing, thoughtful optimization, and data-informed decision making
• Monitor performance daily and proactively optimize campaigns based on KPIs such as ROAS, CPA, CAC, CVR, MER, and revenue
• Analyze platform data, third-party analytics, and attribution tools to evaluate campaign performance and guide optimization decisions
• Partner closely with creative teams to inform and iterate on social-first, performance-driven creative concepts
• Owning performance outcomes across assigned accounts, leading client calls, performance discussions, and campaign reviews as a trusted day-to-day strategic lead

Senior Paid Social Media Manager

• Serve as a day-to-day client contact, managing communication, follow-ups, and requests with minimal oversight
• Build strong working relationships through consistent, reliable execution and communication
• Lead portions of client meetings, including status updates and reporting walk-throughs
• Ensure all client requests are clearly communicated and followed through
• Own execution of timelines, deliverables, and workflows across assigned accounts
• Manage multiple concurrent workstreams, ensuring deadlines are met in dynamic environments
• Maintain key account documentation, including trackers, timelines, and reports
• Proactively identify risks to timelines or deliverables and escalate when needed
• Support budget and scope tracking at a project level
• Begin connecting performance data to campaign strategy and client objectives
• Contribute to reporting, including drafting insights and recommendations
• Partner with media and analytics teams to ensure data is accurate and actionable
• Support optimization efforts based on performance trends
• Coordinate with other departments, including web development, media, creative, and analytics teams to ensure aligned execution across channels
• Develop project, creative, and media briefs with increasing independence
• Communicate client feedback clearly and ensure it is reflected in deliverables
• Help ensure internal teams are aligned on priorities, timelines, and expectations
• Review deliverables to ensure accuracy, completeness, and alignment with strategy
• Ensure feedback and updates are implemented correctly and efficiently
• Maintain high standards for quality while managing multiple deliverables
• Continue developing a stronger understanding of marketing strategy, performance metrics, and channel dynamics
• Demonstrate ability to connect execution to outcomes and business impact
• Take initiative in identifying improvements and contributing ideas
• Actively seek feedback and apply it to improve performance and impact

Account Strategist

Email Marketing Manager

• Develop and execute email marketing strategies that drive engagement and sales for clients.
• Design and craft visually compelling emails, ensuring they are optimized for mobile and desktop.
• Manage audience segmentation, automation workflows, and A/B testing to maximize performance.
• Analyze key email metrics (open rates, click-through rates, conversions) and create data-driven reports.
• Communicate email marketing strategies and performance insights to clients, ensuring alignment with their business objectives.
• Stay up to date with industry trends, email marketing tools, and emerging best practices.

Performance Marketing

• Serve as the primary point of contact for paid search clients
• Own the development and execution of full-funnel search strategies across Google Ads, Microsoft Ads, and emerging display platforms
• Align paid search initiatives with broader business goals and integrated media strategies
• Proactively identify growth opportunities and recommend new tactics, tests, and investments
• Oversee day-to-day campaign execution across Search, Shopping/PMax, Demand Gen, App, and/or Video tactics
• Lead ongoing optimizations including bidding strategies, audience targeting, creative testing, and account structure improvements
• Ensure campaigns are pacing effectively against budgets and performance targets
• Continuously test and iterate to improve efficiency, scale, and incrementality
• Manage budgets across accounts with a strong focus on accuracy and performance
• Monitor pacing daily/weekly and make adjustments to ensure spend aligns with goals
• Forecast performance and investment needs based on historical data and trends
• Own reporting cadence and performance communication with clients
• Translate campaign data into clear, actionable insights tied to business outcomes
• Leverage tools like GA4, platform reporting, and CRM data to inform strategy
• Develop narratives that go beyond metrics to explain impact and next steps
• Partner with paid social, SEO, and programmatic teams to ensure alignment and cohesive strategy
• Contribute to integrated media planning and holistic performance strategies
• Identify opportunities where search can support or amplify other channels

Senior Paid Search Manager

• Define and evolve paid search strategy across clients, verticals, and teams
• Ensure alignment between search initiatives and broader business and marketing goals
• Establish frameworks for planning, testing, optimization, and measurement
• Guide investment strategy, including budget allocation and prioritization
• Oversee performance across a portfolio of accounts, ensuring goals are consistently met or exceeded
• Identify and unlock opportunities for growth, efficiency, and scale
• Build and implement scalable frameworks to solve complex performance challenges
• Partner on upsell and new business opportunities to drive account and agency growth
• Stay ahead of industry trends including automation, AI, and signal loss
• Define how the team adapts to changes in the search and media landscape
• Evaluate and implement new tools, technologies, and partnerships
• Lead, mentor, and develop Managers, Sr. Managers, and Directors
• Design team structures and ensure proper resourcing across accounts
• Drive consistency in quality, performance, and execution across teams
• Act as a senior strategic partner to key client stakeholders
• Influence marketing strategy, investment decisions, and long-term planning
• Connect paid search performance to broader business outcomes
• Bring cross-channel perspectives and solutions to solve holistic marketing challenges

Senior Director, Paid Search

Designer

• Design across formats including social, web, email, campaigns, and print
• Turn concepts into polished, production-ready work
• Partner with Art Directors, Designers, and copywriters to build smart, effective creative
• Work closely with strategy and marketing teams to make sure creative aligns with goals
• Help maintain and evolve brand systems across channels
• Present your work clearly and explain the “why” behind it
• Juggle multiple projects without dropping the details
• Be curious–bring new ideas, trends, and tools to the team

Associate Designer

Business Intelligence Analyst

• Serve as the primary analytics contact for assigned clients
• Participate in client calls to present performance, explain data, and provide actionable recommendations
• Support the development of measurement frameworks, especially for ecommerce clients
• Translate business goals into clear tracking and reporting approaches
• Oversee implementation of tracking across Google Ads, Meta, and Microsoft Ads
• Guide GTM (web + server-side) structure and GA4 event design
• Support advanced implementations including Meta CAPI and Enhanced Conversions
• Ensure accuracy and consistency across reporting outputs (primarily Looker Studio)
• Identify and resolve tracking gaps that impact data quality
• Work closely with media teams to align tracking with campaign strategy
• Act as a bridge between analytics and media for troubleshooting and QA
• Support internal standardization of tracking and reporting practices

Media and Marketing Reporting Analyst

Data Scientist

• Gather, analyze, and interpret data across various digital channels (including SEO, Paid Media, Digital PR, and CRO).
• Help create a single source of truth (SSOT) data flow from API partner to client dashboards.
• Conduct A/B testing, stage data for reporting dashboards, and develop ML/AI solutions for client needs.
• Build custom dashboards, map advanced conversion funnels, and measure the incremental impact of multi-channel marketing campaigns.
• Maintain and optimize scalable data warehouses and database structures (BigQuery) for client needs.
• Develop and maintain automated, client-facing dashboards and visual reports using tools like Looker Studio, Tableau, PowerBI or custom Python/R frameworks.
• Translate highly technical statistical findings into clear, executive-ready narratives and actionable recommendations for non-technical clients.