CRM Marketing Specialist

Go Fish

CRM Marketing Specialist managing HubSpot workflows and integrations for clients at Go Fish Digital. Building clean systems and maintaining data quality in a collaborative environment.

Posted 7/16/2026contractRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive HubSpot expertise in building and managing workflows, ensuring CRM data quality, and configuring lead scoring and routing processes. Proficient in utilizing HubSpot reporting and dashboards to enhance lead generation and campaign performance.

Highest-signal resume keywords

HubSpot Workflow ManagementCRM Data Quality ManagementLead Scoring ConfigurationHubSpot Reporting and DashboardsTechnical Problem-Solving

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

HubSpot WorkflowsCRM Data QualityLead ScoringMQL/SQL DefinitionsSegmentation LogicLifecycle AutomationLead Routing ProcessesHubSpot ReportingFunnel PerformanceDatabase Hygiene

Soft Skills

Attention to DetailOrganizationDocumentationCommunicationCollaboration

Tools & Technologies

HubSpotCRM SystemsMarketing Automation ToolsAnalytics ToolsBusiness Development Tools

Industry Keywords

Lead ManagementCustomer OnboardingSales HandoffsCampaign LaunchesData Audits

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Build, maintain, and troubleshoot HubSpot workflows that support lead management, lifecycle stage progression, sales handoffs, customer onboarding, retention, and internal notifications.
Configure and manage HubSpot properties, lists, forms, lead statuses, lifecycle stages, and segmentation logic.
Maintain CRM data quality through regular audits, database hygiene, duplicate management, list cleanup, and process documentation.
Create and manage MQL and SQL definitions, lead scoring models, lead qualification logic, and lead routing workflows.
Support campaign launches by ensuring forms, lists, workflows, tracking, routing, and reporting are properly configured in HubSpot.
Manage and troubleshoot HubSpot integrations with connected marketing, sales, analytics, and business development tools.
Build and maintain HubSpot dashboards and reports related to lead generation, funnel performance, campaign activity, pipeline health, and customer engagement.
Identify and resolve CRM setup, automation, data, reporting, and workflow issues that may impact marketing or sales performance.
Document HubSpot processes, workflow logic, naming conventions, reporting definitions, and CRM best practices.
Provide HubSpot guidance and technical support to internal teams and clients as needed.
Stay up to date with HubSpot platform updates, CRM operations best practices, marketing automation trends, and integration capabilities.

Requirements

What you’ll need

3+ years of hands-on HubSpot experience, preferably in a CRM operations, marketing operations, revenue operations, or technical marketing role.
Strong experience building and troubleshooting complex HubSpot workflows.
Experience managing CRM data quality, custom properties, lists, lifecycle stages, lead statuses, and segmentation logic.
Experience configuring lead scoring, MQL/SQL definitions, lifecycle automation, and lead routing processes.
Comfort working with HubSpot reporting, dashboards, attribution, and funnel performance data.
Familiarity with HubSpot integrations and connected marketing, sales, analytics, or business development tools.
Strong technical problem-solving skills and the ability to troubleshoot workflow, data, syncing, and reporting issues.
Ability to translate business needs into clear HubSpot requirements and execution plans.
Strong attention to detail, organization, documentation, and follow-through.
Excellent communication skills and a willingness to collaborate with both internal teams and clients.

Benefits

Comp & perks

Flexible work arrangements
Professional development opportunities