Senior Paid Social Media Manager

Go Fish

Paid Social Media Senior Manager driving strategic direction and optimization for eCommerce and DTC clients. Leading performance growth initiatives across multiple social platforms.

Posted 5/28/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Lead the strategic direction, optimization approach, and performance growth for a portfolio of primarily eCommerce and DTC clients
Oversee paid social programs across platforms like Meta, TikTok, Pinterest, Reddit, Snapchat, and LinkedIn
Help clients scale revenue, improve efficiency, and evolve acquisition strategies through structured testing, thoughtful optimization, and data-informed decision making
Monitor performance daily and proactively optimize campaigns based on KPIs such as ROAS, CPA, CAC, CVR, MER, and revenue
Analyze platform data, third-party analytics, and attribution tools to evaluate campaign performance and guide optimization decisions
Partner closely with creative teams to inform and iterate on social-first, performance-driven creative concepts
Owning performance outcomes across assigned accounts, leading client calls, performance discussions, and campaign reviews as a trusted day-to-day strategic lead

Requirements

What you’ll need

4-6 years of hands-on paid social experience, preferably within an agency environment
Proven experience managing performance-focused campaigns for eCommerce, DTC, and/or lead generation brands
Strong platform expertise within major paid social platforms
Proven ability to manage campaign execution, optimization strategy, and budget allocation across multiple accounts
Strong “hands-on keyboard” mindset with the ability to both strategize and execute at a high level
Strong understanding of full-funnel paid social strategy including prospecting, retargeting, conversion-focused campaigns, and lifecycle-aligned activations
Ability to connect paid social performance to broader business goals such as revenue growth, customer acquisition efficiency, and conversion improvement
Experience developing testing strategies and optimization roadmaps rooted in measurable performance outcomes
Comfort balancing tactical execution with strategic account thinking
Curiosity around evolving paid social trends, platform updates, AI-driven workflows, and social commerce opportunities
Strong analytical mindset with the ability to interpret performance data and translate insights into actionable recommendations
Experience using third-party analytics, platform analytics, attribution tools, and reporting systems to evaluate campaign performance
Familiarity with attribution concepts, lift testing, incrementality thinking, and modern measurement approaches
Ability to communicate performance insights clearly to both internal teams and clients
High attention to detail with strong QA habits and data accuracy standards
Experience supporting campaigns tied to social commerce initiatives (TikTok Shop, catalog sales, affiliate + paid integration, etc.)
Understanding of how paid media supports broader conversion ecosystems and platform-native shopping experiences
Comfort working within fast-evolving platform environments, including beta features and emerging ad products
Familiarity with feed-based advertising, dynamic product campaigns, and platform-native commerce formats
Strong client-facing communication and presentation skills
Ability to explain performance trends, testing insights, and optimization strategies in a digestible and actionable way
Strong organizational skills and ability to manage multiple deadlines and priorities simultaneously
Experience mentoring or supporting junior team members within collaborative team environments
Proactive, accountable, and solutions-oriented mindset with strong strategic thinking capabilities

Benefits

Comp & perks

Health insurance
Paid time off
Professional development opportunities

ATS Keywords

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Hard Skills & Tools

paid social experiencecampaign executionoptimization strategybudget allocationfull-funnel paid social strategytesting strategiesattribution conceptsdata analysisperformance metricssocial commerce initiatives

Soft Skills

analytical mindsetcommunication skillsattention to detailorganizational skillsstrategic thinkingclient-facing skillscollaborative mindsetproactive mindsetsolutions-oriented mindsetability to manage multiple priorities