Product Marketing Manager
Stagwell
Staff Product Marketing Manager, New Verticals
GlossGenius
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • 🇺🇸 United States
Visit company websiteSalary
💰 $175,000 - $200,000 per year
Job Level
Lead
About the role
- Own customer discovery and GTM for brand-new industries beyond salons and spas, with medspas as first priority
- Research and define the size, needs, and nuances of each new vertical to shape GlossGenius’s entry approach
- Develop and drive go-to-market strategies that account for early-stage learning loops and rapid experimentation
- Shape and refine messaging and positioning to resonate with ideal customers in new industries
- Partner closely with Sales, Product, and Growth teams to adapt funnel strategies to new customer behaviors and buying motions
- Define and track key success metrics to measure effectiveness of go-to-market efforts
- Conduct market research and competitive analysis to identify vertical-specific pain points and emerging trends
- Enable marketing with channel assets for customer acquisition and sales with collateral, case studies, and competitive positioning
- Influence product roadmap decisions based on new-vertical customer insights, regulatory considerations, and competitive differentiation
- Act as a thought leader, championing new customer needs and driving alignment across multiple teams
- Report to the Senior Director of Product Marketing and operate hybrid from NYC HQ (2 days/week)
Requirements
- 5+ years of Product Marketing experience, ideally in B2B SaaS, fintech, or a related industry
- Experience taking a company into new verticals or markets—testing hypotheses, iterating quickly, and building early momentum
- Proven track record of developing and executing customer expansion initiatives at a company with a hybrid PLG-sales approach
- Comfort operating with ambiguity and building frameworks for underserved markets
- End-to-end execution of successful entry into new markets
- Passion for empowering small business owners and strong empathy for customers
- Data-driven mentality and focus on results impacting the bottom line
- Deep understanding of marketing and sales enablement, and competitive positioning
- Experience navigating ambiguous high-growth, fast-paced product-driven environments
- Exceptional ability to influence and drive alignment across marketing, sales, product, customer experience, and creative teams
- Ability to plan long-term, proactively identify risks, and solve problems before they arise
- Excellent communication skills, with ability to distill complex ideas into clear, compelling messaging
- Must be commutable to NYC headquarters and operate in a hybrid environment with 2 days per week in office (Tuesdays & Thursdays)
Benefits
- Flexible PTO
- Competitive health & dental insurance options, with premiums partially or fully covered by GG
- In-person opportunities designed to foster collaboration and build community (e.g., co-working space, team dinners, team building activities)
- Fertility and adoption benefits via Carrot
- Generous, fully-paid parental leave policy
- 401k benefit - employees are eligible to contribute starting day 1 of employment
- Professional Development - yearly stipend for approved learning and educational-related expenses
- Pre-tax commuter benefits
- Dependent Care FSA
- Home office support
- Eligible to participate in GlossGenius’s equity plan and other health & wellbeing, retirement savings, and benefits within total rewards
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Product MarketingB2B SaaSCustomer Expansion InitiativesMarket ResearchCompetitive AnalysisGo-to-Market StrategiesSales EnablementData-Driven Decision MakingCustomer AcquisitionMarket Entry Execution
Soft skills
Empathy for CustomersInfluencingAlignment Across TeamsProblem SolvingCommunicationAdaptabilityStrategic PlanningCustomer InsightsCollaborationThought Leadership
