Global Payments Inc.

Email Marketing Operations Manager

Global Payments Inc.

full-time

Posted on:

Origin:  • 🇺🇸 United States • Kansas

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Job Level

Mid-LevelSenior

Tech Stack

DNSSitecore

About the role

  • Govern the audience segments and usage of contacts in the system.
  • Plan and manage the deduplication, contact data verification, list import standards, demographic/firmographic categorizations (title, industry) and data cleansing.
  • Ensure email deliverability and reliability.
  • Incorporate Sender Policy Framework (SPF) and Domain Keys Identified Mail (DKIM) in the DNS settings as we integrate new LOBs into the platform.
  • Own and optimize Account Engagement (fka Pardot) to ensure efficient campaign execution, lead nurturing, and performance tracking.
  • Design, execute and manage field mappings, marketing automation workflows (emails, landing pages, forms) within Account Engagement based on program requirements.
  • Develop and manage lead lifecycle processes, including scoring, routing, and syncing between CRM and MAP to improve lead quality and enhance sales alignment, in line with Sales and Sales Operations.
  • Collaborate with cross-functional teams to support campaign planning, execution, and reporting, ensuring marketing initiatives are scalable and data-driven.
  • Maintain data integrity and segmentation across marketing databases to enable personalized and targeted outreach.
  • Track, analyze, and report on campaign performance to identify areas for optimization and drive continuous improvement.
  • Implement and document marketing processes and workflows to support operational efficiency and team enablement.
  • Evaluate and manage marketing technology tools to support business objectives and streamline the tech stack.
  • Ensure compliance with data privacy and email regulations to protect customer data and maintain brand trust.

Requirements

  • 5+ years of experience in marketing operations, email marketing, digital marketing, or marketing automation.
  • 3+ years of professional experience in Salesforce Pardot.
  • Marketo experience a plus.
  • Proficiency with Account Engagement and Salesforce.
  • Experience with Outreach, Sitecore, and Google Analytics, 6sense is a plus.
  • Hands-on experience coding HTML for email.
  • Strong knowledge of multi-channel campaign management and execution.
  • Excellent project management skills with the ability to manage multiple priorities and deadlines.
  • Familiarity with digital marketing platforms, use cases, and marketing tech stack integrations.
  • Working knowledge of Adobe Creative Suite, Google Workspace, LumApps, and project management tools like Wrike or Jira.
  • Understanding of journey mapping, website optimization, database management, lead generation, paid media, social media, search marketing, customer segmentation, automation, and SEO.
  • Analytical mindset with the ability to interpret data, extract insights, and inform strategy.
  • Strong communication and collaboration skills to work effectively across teams.
  • High energy, a positive attitude, and collaboration are essential for success.