Global Overview

Brand Manager

• Drive overall strategy for the brand, pricing, promotion, new product launches, and how to best advertise a brand and/or product, for small to medium accounts
• Develop and maintain strong relationships with key clients
• Gain a deep understanding of a brand, the competitive landscape, and its key business objectives to deliver growth strategy through qualitative analysis and quantitative data
• Manage the content required to support the product assortment for Amazon; work with internal and external partners to develop approved product imagery and descriptive copy
• Manage brand budgets and profitability
• Stay close to Amazon marketing BETAs and programs that can be leveraged on behalf of our clients
• Help develop media plans, ensure alignment to brand budgets and profitability
• Developing data driven recommendations using relevant sales, market and consumer data
• Collaborate with cross-functional teams to support the strategic growth of Amazon
• Flexibility to contribute at all levels of the business from high-level strategy to the day-to-day hands-on operations
• Utilize insights from multiple sources, endemic and third party, to discover opportunities and strategies and well as assist with strategic reporting needs

Marketing

• ABOUT THE COMPANY We’ve been building businesses on Amazon for more than 15 years and we continue to be on the forefront as Amazon platforms evolve. We’re uncomfortable calling ourselves experts - since Amazon is always changing, we’re constantly adapting - but the breadth of our knowledge is vast and our team’s diverse experiences elevate our partners’ businesses. We’re marketers, advocates, data scientists, supply chain managers, Amazonians, advertisers and merchants. But most importantly, we’re brand builders. Let’s build brands together. POSITION OVERVIEW As GO continues its high rate of growth, we seek a strategic Marketing leader adept at building and managing relationships with c-level executives, working closely with customer teams to drive measurable business outcome. The Director, Customer Marketing will be responsible for overall strategic client direction; understanding the brand(s) business objectives, strategy management of product catalog/merchandizing, oversight of brand(s) P&L, achievement/exceeding yearly sales targets beyond expected Amazon category growth trajectory. The Director will supervise and consult holistic yearly retail and Advertising planning, forecasting and execution of integrated retail and marketing tactics across ecommerce channels, primarily Amazon in partnership with GO marketing/advertising partners. Our team is dedicated to supporting new members. We have a broad mix of experience levels and tenures, and we’re building an environment that celebrates knowledge sharing and mentorship. We care about your career growth and strive to assign projects based on what will help each team member develop into a better-rounded professional and enable them to take on more complex tasks in the future. Responsibilities Drive overall strategy for the brand, pricing, promotion, new product launches, and how to best advertise a brand and/or product, for small to medium accounts Develop and maintain strong relationships with key clients Gain a deep understanding of a brand, the competitive landscape, and its key business objectives to deliver growth strategy through qualitative analysis and quantitative data Developing data driven recommendations using relevant sales, market and consumer data to achieve client’s strategic objectives and identifying areas for improvement and optimization with a focus on ROI Manage the content required to support the product assortment for Amazon; work with internal and external partners to develop approved product imagery and descriptive copy Manage brand budgets and profitability Work with the GO Ads Operation team to stay close to Amazon marketing BETAs and programs that can be leveraged on behalf of our clients Oversee storytelling and communication of the client’s overall marketing strategy for internal and external stakeholders. Drive rigor against KPIs leveraging analytics to ensure we are constantly optimizing tactics across the various elements of the funnel and linking to business results. Drive alignment across brand and marketing KPIs to ensure overall brand strategy and annual plans are being properly supported. Champion a mindset of test and learn to continually enhance and evolve activation and marketing plans across the funnel. Flexibility to contribute at all levels of the business from high-level strategy to the day-to-day hands-on operations Ensures the team is constantly evolving to meet business needs and business opportunities. Provide clear direction to ensure that smart risks are being taken and that financial targets are met Develop a compelling, unified, end-to-end consumer experience which enhances the brand and increases awareness and engages new and existing consumers. Ensure flawless technical execution of all channels, while synchronizing efforts across content, creative, growth marketing, and other cross-functional teams. Work with Amazon Ads team to receive core data from Amazon to inform better advertising delivery for clients within budget, utilize existing 3rd party information and reporting to provide updates to the brand teams on progress to goals (share, profit, household penetration, etc)

Director, Customer Marketing

• Work closely with account teams to understand needs and develop and execute digital media plans and advertising strategies for strategic manufacturers on Amazon and other marketplaces.
• Proactively analyze and optimize campaigns to maximize performance and drive toward client goals.
• Identify and address marketing challenges by collaborating with internal marketing/sales teams, manufacturers and retailer resources to implement solutions.
• Provide regular reports and analysis of campaign performance and insights to internal and external stakeholders.
• Manage medium-to-large sized clients with more complex strategies and media plans.
• Research competitive and keyword landscape to determine targeting and audit historical campaign performance to determine go-forward strategy.
• Ensure spend pacing is aligned to agreed budgets and set monthly campaign-level budgets for all clients.
• Use research, automation and execution platforms and Amazon/retailer tools to pull brand, category and competitive insights and sales data.
• Capture, own and execute against all client sponsored ads follow ups and deliverables, ensuring timely professional communication.
• Stay updated with industry trends and Amazon/Marketplace ad product enhancements and launches to inform strategies.

Marketing Media Specialist II, Amazon Ads

• ABOUT THE COMPANY We’ve been building businesses on Amazon for more than 15 years and we continue to be on the forefront as Amazon platforms evolve. We’re uncomfortable calling ourselves experts - since Amazon is always changing, we’re constantly adapting - but the breadth of our knowledge is vast and our team’s diverse experiences elevate our partners’ businesses. We’re marketers, advocates, data scientists, supply chain managers, Amazonians, advertisers and merchants. But most importantly, we’re brand builders. Let’s build brands together. POSITION OVERVIEW We’re looking for Sr. Brand Manager who can drive our clients’ growth to the next level, someone who understands what it takes to drive growth on Amazon, leveraging different tactics and strategies across retail and marketing to help our clients thrive. The ideal candidate will thrive in ambiguity, developing strategies based on deep understandings of the customer, competition, and Amazon capabilities - rooted in data and insights. You will work cross-functionally with internal partners to align on strategy and long term goals for our clients. Responsibilities/Accountabilities Own overall strategy for the brand, pricing, promotion, new product launches, and how to best advertise a brand and/or product for key accounts. Develop and maintain strong relationships with key clients. Expert in providing ongoing support to other brand managers, developing best-in-class practices. Manage a team of 1-3 individuals Gain a deep understanding of a brand, the competitive landscape, and its key business objectives to deliver growth strategy through qualitative analysis and quantitative data Manage the content required to support the product assortment for Amazon; work with internal and external partners to develop approved product imagery and descriptive copy Manage brand budgets and profitability Stay close to Amazon marketing BETAs and programs that can be leveraged on behalf of our clients Build close relationships with Amazon, owning negotiations on behalf of clients. Drive media plans, ensuring alignment to brand budgets and profitability Lead developing data driven recommendations using relevant sales, market and consumer data Collaborate with cross-functional teams to support the strategic growth of Amazon. Understand the surrounding disciplines and how each piece impacts the overall strategic plan Flexibility to contribute at all levels of the business from high-level strategy to the day-to-day hands-on operations Utilize insights from multiple sources, endemic and third party, to discover opportunities and strategies and well as assist with strategic reporting needs. We are currently considering candidates who reside in the following states: CA, CO, CT, FL, GA, IL, IN, KS, LA, MA, MD, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OR, PA, SC, SD, TN, TX, VA, WA, and WI. Equal Opportunity Employer Sponsorship for work visa unavailable Salary Description $131,000 - $177,000+ Variable Apply View All Jobs Powered by Payroll & HR Software

Brand Manager

Director, Customer Marketing

Marketing Media Specialist II, Amazon Ads

Senior Brand Manager – Electronics