Global Overview

Account Manager

• Help define and own GO's overarching technology strategy.
• Serve as the technology thought leader for the organization.
• Develop and maintain a technology roadmap that aligns with GO's evolving service offerings.
• Own and manage GO's relationships with all third-party technology providers.
• Ensure GO's development priorities are visible and represented on partner roadmaps.
• Lead evaluation, piloting, and contracting processes for new technology tools.
• Serve as the primary internal resource for technology questions, needs, and escalations.
• Collaborate closely with internal teams across account management, analytics, and media.
• Help define GO's AI strategy and evaluate third-party AI platforms.
• Build, manage, and develop a team of technical product managers and/or engineers.

Director of Technology, Partnerships

Brand Manager

• Own the overall Open Internet strategy for key accounts, including media planning, budget allocation, creative direction, and performance optimization across Google, streaming TV (CTV/OTT), and linear TV
• Develop and execute national media campaigns that balance brand-building objectives with performance-driven sales outcomes across Amazon, brick-and-mortar, and DTC channels
• Manage substantial media budgets with a focus on efficiency, ROI, and strategic brand growth
• Develop and maintain strong relationships with key clients, serving as a trusted strategic advisor on media investment and brand strategy
• Build and manage relationships with media partners including Amazon Advertising (streaming TV), The Trade Desk, Roku, Hulu, and traditional linear TV networks
• Lead cross-channel attribution analysis to understand how Open Internet investments drive sales across all retail channels (Amazon, B&M, DTC)
• Provide ongoing support to other brand managers, developing best-in-class practices for Open Internet advertising
• Manage a team up to 3 individuals, indirectly manage other team members working within the POD
• Develop comprehensive media strategies that integrate upper-funnel brand building with lower-funnel conversion tactics
• Drive media plan development ensuring alignment to brand objectives, budget constraints, and profitability targets
• Lead data-driven recommendations using sales data, brand lift studies, attribution modeling, and consumer insights
• Manage creative strategy and partner with internal/external creative teams to develop compelling advertising across video and display formats
• Utilize insights from multiple measurement sources (Nielsen, iSpot, brand lift studies, retail sales data, data clean rooms, AMC) to optimize campaigns and inform strategic planning
• Stay current on emerging platforms, ad formats, and measurement capabilities in the streaming TV and digital video ecosystem

Senior Brand Manager – National Media

Manager

• Responsible for ongoing support, coaching, and mentorship development and day-to-day management of a team of Media Specialists.
• Provide strategic and tactical leadership across the accounts within their pod(s).
• Ability to manage large, complex clients
• Responsible for oversight of strategy and performance results of clients within their assigned pod(s).
• Understanding of full suite of Amazon and other retail media ad products and the ability to develop and measure a full-funnel, multi-channel, multi-goal marketing plan.
• Accountable for leading annual account planning efforts across accounts within pods/client support teams under their management, ensuring client marketing goals and objectives and clearly defined, documented, and shared with each pod/client support team.
• Accountable for identifying and driving the presentation of client retail media growth opportunities outside of Amazon (Instacart, Walmart, Criteo, Kroger, etc.)
• Actively identify new advertising opportunities across Sponsored Ads and DSP to move accounts on a continued growth path and provide recommendations to brand and advertising leads across the organization to help drive business results.
• Responsible for evangelizing, training, educating and driving innovation in how we use ad management and analytics platforms including Skai and Intentwise.
• Responsible for evangelizing incremental measurement tools (AMC, OCM) and deploying these tools based on the unique measurement needs of each client
• Responsibility for day-to-day management and development of Media Specialists direct reports
• Provide ongoing support, coaching, and mentorship to the sponsored ads media specialist team as a whole, working to instill best practices, drive knowledge sharing and team camaraderie.
• Partner cross-functionally on initiatives that support the processes and growth of the sponsored ads teams.
• Responsible for championing and driving adoption of initiatives developed to educate, support and progress the MMS team.
• Responsible for translating leadership goals within their pod orgs, direct reports and clients.
• Active contributor and thought leader in ideating and driving initiatives that have an impact on the overall sponsored ads team and on sponsored ads at GO in totality.
• Actively seek out new Amazon product offerings and BETAs that can be utilized with our clients.
• Ability to manage through ambiguity and problem solve.

Manager, Sponsored Advertising

• Own overall strategy for the brand, pricing, promotion, new product launches, and how to best advertise a brand and/or product for key accounts.
• Develop and maintain strong relationships with key clients.
• Expert in providing ongoing support to other brand managers, developing best-in-class practices.
• Manage a team of 1-3 individuals.
• Gain a deep understanding of a brand, the competitive landscape, and its key business objectives to deliver growth strategy through qualitative analysis and quantitative data.
• Manage the content required to support the product assortment for Amazon; work with internal and external partners to develop approved product imagery and descriptive copy.
• Manage brand budgets and profitability.
• Stay close to Amazon marketing BETAs and programs that can be leveraged on behalf of our clients.
• Build close relationships with Amazon, owning negotiations on behalf of clients.
• Drive media plans, ensuring alignment to brand budgets and profitability.
• Lead developing data driven recommendations using relevant sales, market and consumer data.
• Collaborate with cross-functional teams to support the strategic growth of Amazon.
• Understand the surrounding disciplines and how each piece impacts the overall strategic plan.
• Flexibility to contribute at all levels of the business from high-level strategy to the day-to-day hands-on operations.
• Utilize insights from multiple sources, endemic and third party, to discover opportunities and strategies and well as assist with strategic reporting needs.

Director of Technology, Partnerships

Senior Brand Manager – National Media

Manager, Sponsored Advertising

Senior Brand Manager – East Coast