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Lead Marketing Media Specialist
Global OverviewLead Marketing Media Specialist responsible for developing and optimizing digital advertising strategies for Amazon and other marketplaces. Collaborating with internal teams and managing media specialists to drive growth.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Expertise in developing and optimizing digital advertising strategies, particularly on Amazon and other marketplaces, with a strong focus on campaign performance analysis and team leadership.
Highest-signal resume keywords
Amazon Sponsored Ads ManagementDigital Advertising Strategy DevelopmentPeople ManagementData Analysis in ExcelRetail Media Channel Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital AdvertisingCampaign Performance AnalysisData ManipulationMedia PlanningStrategic Direction
Soft Skills
CollaborationProblem-SolvingLeadershipMentoringCommunication
Tools & Technologies
Amazon AdvertisingExcel
Industry Keywords
Digital MarketingE-commerceMarketplacesAdvertising StrategiesStakeholder Engagement
About the role
Key responsibilities & impact- Develop and optimize digital advertising strategies for strategic manufacturers on Amazon and other marketplaces.
- Collaborate with account teams, problem-solve with internal and external stakeholders, stay updated with industry trends, and provide reporting and analysis.
- Develop and manage media specialists within your pod/client group.
- Drive the strategy and overall management of sponsored ads activity across all account sizes, including top-tier strategic partners.
- Work closely with account teams to understand the needs and goals of strategic manufacturers and develop and execute digital media plans and advertising strategies.
- Oversee the performance of the clients their direct reports manage.
- Provide strategic direction and ensure alignment to goals.
- Lead the team in providing additional analysis as needed by aligning with brand manager/retail director to inform strategic approach.
- Develop and deliver regular reports and analysis of campaign performance and insights to stakeholders.
- Continuously monitor and optimize digital advertising campaigns on Amazon and other marketplaces.
Requirements
What you’ll need- Post-secondary education or equivalent experience
- 5 + years of marketing experience
- Amazon Sponsored Ads experience managing large, complex businesses required
- Experience with Amazon Advertising or other retail media channels
- Proficiency in Excel at an intermediate level in order to efficiently manipulate large sets of data for analysis.
- People management experience – demonstrated ability and desire to lead, develop and mentor up and coming associates
Benefits
Comp & perks- This position requires up to 15% travel