GetAway Group

CRM Analyst

GetAway Group

full-time

Posted on:

Location Type: Hybrid

Location: Berlin • 🇩🇪 Germany

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Job Level

Mid-LevelSenior

Tech Stack

BigQuerySQL

About the role

  • You analyze campaigns, customer journeys and incentives with a clear focus on effectiveness and ROI.
  • You design and maintain control-group setups, assess lift effects and establish standards for experiment-driven CRM.
  • You structure data and translate it into clear dashboards, reports and actionable recommendations.
  • You define KPIs, build Looker dashboards and enable teams to work in a data-driven way.
  • You identify new segmentation and trigger logic across the customer lifecycle, from activation to retention.
  • Together with CRM, Product and MarTech teams you develop use cases with real uplift potential, from welcome flows to churn prevention.

Requirements

  • You understand data not only technically but also see patterns, behaviors and opportunities in event data structures.
  • You are proficient with SQL / BigQuery and visualization tools like Looker or Looker Studio, using them to deliver insights rather than just numbers.
  • You have experience analyzing CRM initiatives, including control groups, KPI setups, lift logic and impact measurement.
  • You are hypothesis- and impact-driven and translate analyses into clear, actionable recommendations with business relevance.
  • You will work from our Berlin office, or alternatively from one of our other locations in Schwerin, Leipzig or Frankfurt am Main, in a hybrid model.
Benefits
  • €500 travel credit per year for bookings through our platforms — so you can experience firsthand what you help build.
  • 20% Family & Friends discount — share your passion for travel with the people who matter to you.
  • JobRad — exercise, fresh air and tax benefits included.
  • Team events at our locations and beyond — we celebrate successes and build team spirit.
  • Hybrid working that adapts to your life — for real flexibility.
  • A team that loves travel and wants to build something together — with a lot of ownership and opportunities to shape the product.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
SQLBigQueryLookerLooker Studiodata analysisKPI setupimpact measurementcontrol groupssegmentationtrigger logic
Soft skills
analytical thinkingdata-driven decision makinghypothesis-drivencommunicationrecommendation translationcollaborationproblem-solvingpattern recognitionbusiness relevanceorganizational skills
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