Gentia Agence IA

Growth Marketing

• Liderar a estratégia de Growth da Endorfina e de todas as unidades de negócio
• Desdobrar metas de receita em aquisição, conversão, retenção, reativação, upsell e cross-sell
• Gerenciar indicadores de crescimento como CAC, CPL, conversão, ROAS, payback, ticket médio, LTV, churn e receita por canal
• Liderar campanhas de venda, lançamentos, operação perpétua, ações sazonais e promocionais
• Gerenciar mídia paga, parceiros, agências e especialistas de performance
• Estabelecer rotina de testes de criativos, ofertas, públicos, páginas, jornadas, canais e argumentos
• Liderar CRM e lifecycle com foco em ativação, retenção, reativação, recuperação e monetização da base
• Integrar Marketing e Produto para conectar marca, receita, onboarding, engajamento, retenção e conversão
• Criar dashboards e rituais de análise para decisões rápidas e orientadas por dados
• Identificar oportunidades de produtos, ofertas, canais, parcerias e modelos de receita
• Gerir o time, fornecedores e orçamento de Growth, com responsabilidade sobre retorno, margem e qualidade da aquisição
• Atuar como par dos Heads de Marketing, Produto e Operações

Head of Growth

Chief Marketing Officer

• Lead brand, communications and content strategy across the entire ecosystem
• Define strategy, organize processes, manage people and external suppliers, ensure creative excellence and step into execution when needed
• Lead brand strategy, positioning and narrative for all business units
• Manage organic content, social media, editorial calendar and channel distribution
• Lead design, creative direction and visual identity
• Oversee audiovisual production and content repurposing
• Manage creators, ambassadors and influencer programs from a brand perspective
• Lead public relations, press and institutional communications
• Lead integrated awareness and demand-generation campaigns
• Create brand playbooks, tone of voice and creative guidelines to reduce founders' dependence
• Integrate Marketing with Growth and Product/Customer teams
• Turn community feedback into relevant communications
• Manage the marketing team, external suppliers and budget with clear goals and standards
• Act as a peer to the Heads of Marketing, Growth, Product and Operations and work closely with founder Gabriela Bahia

Head of Marketing

Digital Marketing

• Map, structure, and document the entire commercial operation: funnel, scripts, cadences, qualification and follow-up flows
• Create and implement Ártio’s commercial playbook
• Define and monitor the metrics that matter: conversion rate, CAC, LTV, sales cycle
• Coordinate the sales team, ensuring cadence, quality, and performance
• Monitor and boost sales
• Manage volume spikes during launches, handling up to tens of thousands of leads in short periods
• Work with CRM and messaging automation tools (ManyChat, Sendflow, and Clint)
• Use artificial intelligence to drive performance: conversation analysis, script generation, flow automation, reporting
• Identify automation opportunities in the commercial operation and implement AI-driven solutions
• Monitor operational tools and propose continuous improvements
• Build and develop the commercial team as the operation scales
• Work closely with leadership and the strategic partner to align goals and priorities
• Design a fair compensation and commission model together with leadership; this person will have an active voice in that definition
• As the business grows, evolve to lead other leaders across multiple projects and potentially within portfolio companies

Sales Manager – Digital Marketing

Closer

• Conduct consultative meetings with qualified leads
• Understand each client's timing and needs
• Present Harpya's complete travel advisory services
• Build trust, overcome objections, and close the sale

Sales Development Rep

• Call qualified leads that enter the funnel
• Confirm travel details and the customer's profile
• Conduct conversations consultatively and identify opportunities
• Schedule meetings for the sales team
• Log all activity in the CRM

SDR – Pre-Sales

Marketing

• Manage REV's social media channels
• Produce corporate and commercial content
• Create visual assets
• Plan the editorial calendar and meet with the team weekly to understand what's happening in the business and turn that into content that sells.

Head of Growth

Head of Marketing

Sales Manager – Digital Marketing

Closer

SDR – Pre-Sales

Marketing Analyst