Head of Marketing

Gentia Agence IA

Liderança de marketing para a Endorfina, ecossistema brasileiro de wellness com apps, e-commerce, eventos e marcas de saúde. Construção de marca, conteúdo, influência e demanda sustentável.

Posted 8/6/2026full-timeRio de Janeiro • 🇧🇷 BrazilLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading brand strategy, content creation, and communications across various channels while effectively managing teams and external partners. Proficient in integrating marketing efforts with business objectives and utilizing data-driven insights to enhance brand positioning and narrative.

Highest-signal resume keywords

Brand Strategy LeadershipContent Creation ManagementInfluencer Marketing ProficiencySocial Media CampaignsPublic Relations Expertise

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Brand PositioningContent StrategyCampaign ManagementCreative DirectionData InterpretationSocial Media ProficiencyAudiovisual ProductionCommunity EngagementIntegrated MarketingAnalytics Familiarity

Soft Skills

Clear CommunicationCultural SensitivityProactivityAutonomyStrategic Perspective

Tools & Technologies

InstagramTikTokYouTubeLinkedInArtificial Intelligence

Industry Keywords

Creator EconomyWellnessFitnessHealthFashionBeautyWomen's Consumer MarketsBrand MetricsSocial ListeningCommunity Building

About the role

Key responsibilities & impact

Lead brand, communications and content strategy across the entire ecosystem
Define strategy, organize processes, manage people and external suppliers, ensure creative excellence and step into execution when needed
Lead brand strategy, positioning and narrative for all business units
Manage organic content, social media, editorial calendar and channel distribution
Lead design, creative direction and visual identity
Oversee audiovisual production and content repurposing
Manage creators, ambassadors and influencer programs from a brand perspective
Lead public relations, press and institutional communications
Lead integrated awareness and demand-generation campaigns
Create brand playbooks, tone of voice and creative guidelines to reduce founders' dependence
Integrate Marketing with Growth and Product/Customer teams
Turn community feedback into relevant communications
Manage the marketing team, external suppliers and budget with clear goals and standards
Act as a peer to the Heads of Marketing, Growth, Product and Operations and work closely with founder Gabriela Bahia

Requirements

What you’ll need

Senior professional with a track record in brand, content and communications leadership
Hands-on experience in the creator economy
Ability to connect branding to business objectives and interpret data
Experience building, strengthening or repositioning brands
Proficiency in social media, campaigns, influencer marketing, PR and directing creative suppliers
Strong cultural sensitivity and refined aesthetic sense
Ability to prioritize and coordinate multiple channels and brands
Clear communicator with the maturity to challenge and translate founders' vision into processes and deliverables
Hands-on profile without losing strategic perspective
Practical use of artificial intelligence for research, creation, productivity and analysis
Proactivity and autonomy
Experience in wellness, fitness, health, fashion, beauty or women's consumer markets is a plus
Experience with creator-led brands and communities is a plus
Proficiency in Instagram, TikTok, YouTube and LinkedIn is a plus
Track record in building marketing and content teams is a plus
Experience with integrated campaigns, launches, events and activations is a plus
Familiarity with brand metrics, branded search, social listening and analytics is a plus
Genuine identification with the movement and wellness universe

Benefits

Comp & perks

Competitive compensation
Aggressive performance-based variable pay tied to targets
Benefits