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Sales Manager – Digital Marketing
Gentia Agence IAGerente Comercial leading sales team at Ártio, an education company for women entrepreneurs. Structuring commercial processes, analyzing metrics, and ensuring sales targets are met.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in commercial management, focusing on organizing and developing sales processes, metrics analysis, and team coordination. Proficient in leveraging AI and CRM tools to enhance performance and drive operational improvements.
Highest-signal resume keywords
Commercial ManagementSDR/BDR TechniquesCRM Funnel ManagementHigh Ticket SalesData Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Lead QualificationSales Cycle AnalysisConversion Rate MonitoringProcess DevelopmentMetrics Definition
Soft Skills
Organizational SkillsOwnership MindsetResults-Oriented
Tools & Technologies
ManyChatSendflowClintCRM ToolsAI-Driven Solutions
Industry Keywords
Digital MarketInfoproductsConsultative SalesCommercial OperationDigital Product Launch
About the role
Key responsibilities & impact- Map, structure, and document the entire commercial operation: funnel, scripts, cadences, qualification and follow-up flows
- Create and implement Ártio’s commercial playbook
- Define and monitor the metrics that matter: conversion rate, CAC, LTV, sales cycle
- Coordinate the sales team, ensuring cadence, quality, and performance
- Monitor and boost sales
- Manage volume spikes during launches, handling up to tens of thousands of leads in short periods
- Work with CRM and messaging automation tools (ManyChat, Sendflow, and Clint)
- Use artificial intelligence to drive performance: conversation analysis, script generation, flow automation, reporting
- Identify automation opportunities in the commercial operation and implement AI-driven solutions
- Monitor operational tools and propose continuous improvements
- Build and develop the commercial team as the operation scales
- Work closely with leadership and the strategic partner to align goals and priorities
- Design a fair compensation and commission model together with leadership; this person will have an active voice in that definition
- As the business grows, evolve to lead other leaders across multiple projects and potentially within portfolio companies
Requirements
What you’ll need- Proven experience in commercial management—not just selling, but organizing, coordinating, and developing processes
- Experience with SDR/BDR: lead qualification, messaging cadences, outreach scripts, and warming up lists
- Experience with High Ticket and consultative sales is a strong differentiator
- Familiarity with digital product launch environments (tools like Hotmart, ManyChat, Sendflow) is valued but not required
- Experience in the digital market (infoproducts) is a major plus
- Mastery of SDR/BDR techniques: BANT, SPIN, cadences, follow-up, and qualification
- Advanced use of CRM for funnel management and pipeline analysis
- Ability to read and interpret commercial data: conversion rates, sales cycles, churn, LTV
- Exemplary organizational skills—knows that in high-volume operations, lack of organization leads to failure
- Ownership mindset—here you will build something, not just execute
- Results-oriented—works with numbers, not intentions
Benefits
Comp & perks- Annual bonus of up to 3 extra monthly salaries, tied to revenue targets + individual goals (eligible after 3 months)
- Birthday Pix — R$100 on your special day (eligible after 2 months)
- Professional development — up to 1 monthly salary per year to invest in courses, training, mentorships, certifications, or tools (eligible after 3 months)
- Wellhub: access to gyms, studios, and wellness apps (eligible after 3 months)
- Transport: 99 or UberX for commute between home ↔ metro/ferry on in-office days (metro/ferry fares advanced)
- Meal allowance — R$35.00 per in-office day