Communications Manager
Hewlett Packard Enterprise
Senior Manager, Auto Communications
General Motors
full-time
Posted on:
Location Type: Hybrid
Location: California, Missouri, Texas • 🇺🇸 United States
Visit company websiteSalary
💰 $109,000 - $144,700 per year
Job Level
Senior
About the role
- Build and manage media and influencer relationships across automotive and tech sectors.
- Respond to complex media inquiries and develop strategic messaging.
- Create and distribute high-impact press materials and internal communications.
- Lead logistics and execution for major automotive events and product launches.
- Maintain and optimize systems for tracking media coverage, press kits, and event documentation.
- Identify opportunities to improve internal processes and communication strategies.
- Collaborate across teams to align messaging and drive cross-functional initiatives.
- Mentor junior team members and provide guidance on communications best practices.
- Use data and insights to influence decision-making and demonstrate the value of communications efforts.
- Lead media monitoring efforts and analyze coverage trends to inform strategy.
Requirements
- Bachelor’s degree in communications, Public Relations, Journalism, or a related field
- 6+ years of progressive experience in communications, media relations, or a closely related field, with a strong focus in automotive communications —this is essential.
- Proven ability to lead complex, cross-functional projects, driving alignment across diverse teams and stakeholders.
- Exceptional written and verbal communication skills, with a talent for crafting compelling, strategic narratives tailored to automotive audiences.
- Proficiency in media monitoring tools, social media platforms, and Microsoft Office Suite; familiarity with automotive media outlets and influencers is a plus.
- Highly organized and detail-oriented, with strong analytical thinking and the ability to translate insights into action.
- Exercises independent judgment and strategic problem-solving, especially in high-visibility or time-sensitive situations.
- Builds and sustains relationships with senior internal and external stakeholders, including media, agency partners, and industry thought leaders.
- Proactively identifies and implements innovative communication strategies and process improvements.
- Serves as a mentor and resource to junior team members, fostering a culture of collaboration and excellence.
Benefits
- medical
- dental
- vision
- Health Savings Account
- Flexible Spending Accounts
- retirement savings plan
- sickness and accident benefits
- life insurance
- paid vacation & holidays
- tuition assistance programs
- employee assistance program
- GM vehicle discounts and more
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
media relationsstrategic messagingpress materials creationevent logisticsmedia monitoringanalytical thinkingcommunications best practicescross-functional project managementdata analysisprocess improvement
Soft skills
written communicationverbal communicationrelationship buildingmentoringstrategic problem-solvingorganizational skillsdetail-orientedcollaborationinfluencingcreativity
