Director – Chevrolet Lifestyle Communications, Bilingual
General Motors
Senior Associate, Communications and Marketing
Clean Power Alliance
full-time
Posted on:
Location Type: Hybrid
Location: Los Angeles • California • 🇺🇸 United States
Visit company websiteSalary
💰 $115,838 - $159,277 per year
Job Level
Senior
Tech Stack
Tableau
About the role
- Manage and assist with the development of communications and marketing content for a Southern California Equitable Building Decarbonization grant
- Lead the development and implementation of communications and marketing for community outreach, education, external messaging, and customer enrollment
- Develop and present detailed marketing plans to stakeholders that support goals and deliverables of the EBD DI Program
- Manage relationships with external marketing vendors, ensuring all deliverables meet CPA’s brand guidelines
- Manage the planning, execution, optimization, and documentation of paid media campaigns across traditional and digital channels
- Collect, analyze, and communicate project data, ensuring effective campaign adjustments
- Perform strategic analysis to identify trends that impact CPA’s brand and strategy
Requirements
- Candidates must have a bachelor’s degree in communications, marketing, journalism, or closely related field
- A minimum of 5 years of experience in Communications or Marketing
- Proficient with Microsoft Office Suite and data visualization tools, or related software
- Ability to act with integrity, professionalism, and confidentiality
- Ability to fully own tasks and processes with minimal oversight
- Ability to handle multiple priorities to meet deadlines and escalate key issues
- Ability to lead and coordinate marketing strategies for the Equitable Building Decarbonization Program
- Proficiency in analyzing market data, consumer behavior, and campaign and website performance such as Google Analytics, paid media, and email results
- Experience in developing various program marketing content for webpages, videos, and paid media assets that encourage participation
- Experience with Google analytics, social media, and media monitoring analytics
- Experience with MailChimp, Survey Monkey, and Tableau preferred
Benefits
- health care
- a 401(k)-like match program
- paid vacation
- sick leave
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
communicationsmarketingdata analysiscampaign managementcontent developmentmarket analysisconsumer behavior analysiswebsite performance analysispaid media managementemail marketing
Soft skills
integrityprofessionalismconfidentialitytask ownershipmultitaskingdeadline managementleadershipcoordinationcommunicationstrategic thinking
