General Motors

Retail Innovation Manager

General Motors

full-time

Posted on:

Location Type: Remote

Location: Remote • Colorado, Maryland, Minnesota, Virginia • 🇺🇸 United States

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Salary

💰 $102,000 - $135,900 per year

Job Level

Mid-LevelSenior

About the role

  • Lead the enrollment, launch, and facilitation of major retail initiatives like CarBravo and Digital Retail Platform (DRP).
  • Guide dealers through full DRP implementation lifecycle: onboarding → training → utilization tracking → performance review.
  • Drive execution of GM’s broader retail strategy, translating corporate initiatives into actionable regional plans.
  • Serve as a key point of contact for dealer visits, fostering strong relationships, trust, and communication pipelines.
  • Support dealer mobilization efforts for Mobile Service+, Vehicle Ordering, and Fulfillment Center integration.
  • Ensure local customization of programs while maintaining consistency and scalability across regions.
  • Support partnership development—internal and external—to streamline integration of digital and physical strategies.
  • Provide insights and feedback loops from the field to influence strategy evolution.
  • Identify performance trends and present data-driven recommendations to stakeholders.
  • Introduce, test, and scale innovative retail practices aimed at improving customer engagement and operational efficiency.
  • Use data insights to support continuous improvement, maximize program value, and inform broader business decisions.
  • Commitment to coordinated regional travel, including dealer visits, trainings, and strategy sessions as business needs.

Requirements

  • Bachelor’s degree
  • 5–7+ years of experience in sales, dealership, retail innovation, or field automotive or operations
  • Experience as a District Sales Manager or in a similar field role within the automotive/field space
  • Demonstrated ability to lead sales growth, support transformational change, and enhance customer service excellence in dynamic settings
  • Adept at building and maintaining relationships across all levels and areas of the business
  • Strong analytical, negotiation, and problem-solving skills
  • Skilled in using data, insights, and analytics to guide decision-making and strategy
  • Proven success in managing complex retail/digital programs
  • Experienced in project management, retail technology systems, and/or digital retail platforms
  • Willing and able to travel extensively for regional business, dealer visits, and industry/company events (up to 50%)
Benefits
  • medical
  • dental
  • vision
  • Health Savings Account
  • Flexible Spending Accounts
  • retirement savings plan
  • sickness and accident benefits
  • life insurance
  • paid vacation & holidays
  • tuition assistance programs
  • employee assistance program
  • GM vehicle discounts and more.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
data analysisproject managementretail technology systemsdigital retail platformssales growthcustomer service excellenceperformance trackingutilization trackingnegotiationproblem-solving
Soft skills
relationship buildingcommunicationleadershipanalytical thinkingadaptabilitycollaborationstrategic thinkinginfluencingcustomer engagementinnovation
Certifications
Bachelor’s degree
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