Generac

Market Development Manager

Generac

full-time

Posted on:

Location Type: Hybrid

Location: Austin • Texas • 🇺🇸 United States

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Job Level

Junior

About the role

  • Build foundational market presence for Generac Solar & Battery Solutions within regional installer networks
  • Prospect and qualify emerging solar installation companies (1-50 installations annually) using lead lists and prospecting tools
  • Conduct initial outreach calls, emails, and discovery conversations and execute structured prospecting campaigns and follow-up sequences
  • Schedule and coordinate product demonstrations and technical presentations with prospects
  • Research prospect companies and key decision makers to personalize outreach and maintain accurate prospect data in CRM
  • Support existing small installer relationships with basic account management activities and coordinate with distribution partners
  • Facilitate connections between new partners and technical support resources and assist senior MDMs with larger account activities
  • Participate in local trade shows, networking events, and industry meetups
  • Complete required solar industry training programs and product certifications; attend product training and sales methodology courses
  • Shadow experienced Market Development Managers, participate in territory planning and quarterly business reviews, and contribute to team knowledge sharing

Requirements

  • Bachelor's Degree in Business, Marketing, Engineering, or equivalent work experience
  • 1+ years of experience in sales, marketing, customer service, or solar industry exposure
  • Strong verbal and written communication skills with customer service orientation
  • Basic proficiency with CRM systems and Microsoft Office Suite
  • Willingness to travel 20-40% within assigned territory
  • Valid driver's license and reliable transportation
  • Ability to learn technical concepts and explain them to varied audiences
  • Solar industry familiarity or demonstrated interest in renewable energy (preferred)
  • Previous B2B sales, business development, or account management experience (preferred)
  • Technical aptitude for understanding power electronics and electrical systems (preferred)
  • Experience with prospecting tools, lead generation, or sales automation platforms (preferred)
  • Bilingual capabilities (Spanish preferred in certain territories) (preferred)
  • Ability to occasionally lift up to 25 - 50 pounds (physical demand)
Benefits
  • Opportunity to work in a fast-paced agile work environment where their work makes a difference
  • Employees are encouraged to be innovative and are valued as an integral part of our global team
  • Challenging goals develop knowledgeable employees

ATS Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
salesmarketingcustomer serviceaccount managementlead generationprospecting toolstechnical aptitudepower electronicselectrical systemsB2B sales
Soft skills
verbal communicationwritten communicationcustomer service orientationability to learn technical conceptsteam knowledge sharingorganizational skillsrelationship buildingpresentation skillsnetworkingadaptability
Certifications
Bachelor's Degreesolar industry training programsproduct certificationssales methodology courses
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