Build foundational market presence for Generac Solar & Battery Solutions within regional installer networks
Prospect and qualify emerging solar installation companies (1-50 installations annually) using lead lists and prospecting tools
Conduct initial outreach calls, emails, and discovery conversations and execute structured prospecting campaigns and follow-up sequences
Schedule and coordinate product demonstrations and technical presentations with prospects
Research prospect companies and key decision makers to personalize outreach and maintain accurate prospect data in CRM
Support existing small installer relationships with basic account management activities and coordinate with distribution partners
Facilitate connections between new partners and technical support resources and assist senior MDMs with larger account activities
Participate in local trade shows, networking events, and industry meetups
Complete required solar industry training programs and product certifications; attend product training and sales methodology courses
Shadow experienced Market Development Managers, participate in territory planning and quarterly business reviews, and contribute to team knowledge sharing
Requirements
Bachelor's Degree in Business, Marketing, Engineering, or equivalent work experience
1+ years of experience in sales, marketing, customer service, or solar industry exposure
Strong verbal and written communication skills with customer service orientation
Basic proficiency with CRM systems and Microsoft Office Suite
Willingness to travel 20-40% within assigned territory
Valid driver's license and reliable transportation
Ability to learn technical concepts and explain them to varied audiences
Solar industry familiarity or demonstrated interest in renewable energy (preferred)
Previous B2B sales, business development, or account management experience (preferred)
Technical aptitude for understanding power electronics and electrical systems (preferred)
Experience with prospecting tools, lead generation, or sales automation platforms (preferred)
Bilingual capabilities (Spanish preferred in certain territories) (preferred)
Ability to occasionally lift up to 25 - 50 pounds (physical demand)
Benefits
Opportunity to work in a fast-paced agile work environment where their work makes a difference
Employees are encouraged to be innovative and are valued as an integral part of our global team
Challenging goals develop knowledgeable employees
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.