Growth Marketing

• Lead, support and grow a high-performing growth marketing team, ensuring individuals have the tools and resources needed to be successful
• Oversee the development and execution of marketing growth strategies across HCP, consumer, biopharma, and payor segments to drive adoption of testing solutions
• Serve as the internal subject matter expert on HCP and segment marketing, translating audience insights into actionable strategies and tactics
• Define key value drivers, messaging and positioning to inform comprehensive omni-channel marketing strategies to attract, convert and retain customers
• Partner with cross-functional stakeholders (Medical Affairs, Commercial Operations, Product, Legal) to ensure compliant, innovative, and effective marketing execution
• Present unified audience strategies and plans to leadership, aligning marketing objectives with company goals and financial targets
• Establish KPIs, track performance, and drive continuous measurement, reporting, and optimization of campaigns and marketing mix
• Oversee budget development, resourcing plans, and financial tracking with high acumen
• Stay up to date on industry trends and best practices to continuously enhance marketing strategies
• Partner with senior leaders across the business to design and execute strategies that accelerate growth and deliver measurable impact

Senior Director, Growth Marketing

Enterprise Growth Director

Growth Marketer

Growth Marketing Manager

Postal1

VP of Growth